News

Lightspeed Survey: Toyota's Loss of Consumer Trust Is Domestic Rivals' Gain

Exclusive Research Shows 26% of Consumers View Brand as Lower Quality Than U.S. Autos Following Recall FULL ARTICLE

In Age of Friending, Consumers Trust Their Friends Less

Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom FULL ARTICLE

Walmart Food-Bag Consolidation Wipes Glad, Hefty From Shelves

Despite Amplified Ad Spending by Brands Last Year, Ziploc Emerges Clear Winner in Shootout FULL ARTICLE

Consumer Consideration, Interest in Toyota Falls Sharply Amid Recall

Kelley Blue Book Study Finds 20% Have Scratched Automaker Off Their Shopping Lists FULL ARTICLE

Dish Network Wages War Against DirecTV With New Campaign

No. 2 Satellite Provider Says Rival's Subscribers Pay More Because of Money It Spends on Celebrity Endorsers FULL ARTICLE

IPhone App That Saved Life in Haiti Reaps Rewards

Developers Can't Always Count on That Type of Buzz, but Consumers Are Willing to Pay for Trusted Applications FULL ARTICLE

Chrysler's Marchionne: 'You'll See Screw Ups, I Guarantee You'

Auto Chief Makes No Apologies for Bold Mission to Change Brand's DNA FULL ARTICLE

Billion-Dollar Battle Ahead for Toyota to Rebound From Recall

Experts Say It Will Take Huge Marketing Effort to Regain Reputation FULL ARTICLE