News
Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting
Plans to Connect With Consumers Via Operational Marketing and Social Media, Focus on Multicultural Efforts FULL ARTICLE
Will Retailers or Consumers Come Out on Top on Black Friday?
Sears, Kmart and Others Begin Holiday Sales Ahead of Time as Shoppers Start Early Search for Deals FULL ARTICLE
Branson Says Competing Airlines Should Start From Scratch
Virgin Atlantic President Tells Ad Age He Hopes Rivals Don't Learn From His Success FULL ARTICLE
What Landing Cadbury Would Mean for Kraft, Ferrero, Hershey
Outcome Could Decide the World's Confectionary Leader FULL ARTICLE
AT&T Strikes Back at Verizon With Its Own Comparison Campaign
Luke Wilson TV Spot Ranks Providers Side-by-Side FULL ARTICLE
Starbucks Rings in the Holidays With Big Social-Media Push
Will Partner With Pandora, Connect With Fans on Facebook, Flickr FULL ARTICLE
Recession Leads Campbell to Overhaul Cooking Site
Beefs Up Recipes as Consumers Settle in for Long Haul FULL ARTICLE
Reaction to H1N1 Boosts Sales for Household, Personal Care Marketers
Brands Like Johnson & Johnson See October Numbers Increase Thanks to Fears Over Health Epidemic FULL ARTICLE
Detroit Industry Faces Future Without BBDO
As Storied Shop Shutters, 485 Look for Local Work, Seek Jobs Out of Motown FULL ARTICLE
Critics Say Social-Media Should Be Off Limits for DTC Drug Ads
FDA Urged to Maintain Strict Risk-Disclosure Rules for Web 2.0 FULL ARTICLE
PhRMA Proposes FDA-Approved Logo for Marketing in Social Media
Industry, Government Grapple With New Frontier in Day 1 of Hearings FULL ARTICLE
Activision's Ambitious 'Modern Warfare 2' Rollout on Target
TBWA, Tasked With 'Biggest Entertainment Launch' Ever, Helps Sell 7 Million Copies Within Day of Release FULL ARTICLE
Verizon Wins Round 1 in Legal Spat With AT&T
Judge Says There's No Evidence 'There's a Map for That' Ads Are Misleading FULL ARTICLE
Recession May Be Over, but Worst Likely Still to Come for Advertising Industry
While Economy Is Growing, More People Are Getting Fired than Hired FULL ARTICLE
For Big-Spending Consumer Brands, Has Scale Lost Its Power?
Small Players Like Method Leverage Digital, Social Media in Quest to Gain Share FULL ARTICLE
Coca-Cola Juices Get Ready for a New Look
Package Redesign Aims to Unify Brands, Put Focus on the Fruit FULL ARTICLE
P&G, Walmart, Unilever, General Mills Are Major Marketers on a Mission
From 'We Save You Money' to 'We Nourish Lives,' Giants Make Some Big Statements FULL ARTICLE
Lessons Learned From the Ad Age/Creativity Idea Conference
What to Take Away From Some of the Top Creative Minds Out There Today FULL ARTICLE
BK Franchisees Sue Over Dollar Double-Cheeseburger Promo
Against Sliding Sales, Suit Alleges Fast Feeder Can't Set Maximum Menu Item Prices for Sandwiches FULL ARTICLE
Caribou Coffee Takes Aim at Starbucks With First TV Ad
Second-Largest Java Chain to Push Authentic Vibes, Ingredients With 6-Week Cable Run FULL ARTICLE
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