Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


2007: Super Bowl XLI

The Colts top the Bears in Dolphin Stadium, Prince plays halftime, GoDaddy debuts Danica Patrick and Doritos starts Crashing the game. The average price for a 30-second ad is nearly $2.4 million.