If Lee Clow had to point to the one thing that he was proudest of in a long and legendary career in advertising, it would be the "Here's to the Crazy Ones" work, part of the "Think Different" campaign launched when Steve Jobs returned to Apple in 1997.
Consumer protection and privacy are not one-way streets, and consumers themselves need to step up to their obligations of "shared responsibility."
That's the view of recently inducted Advertising Hall of Famer Carla Michelotti, for many years the top lawyer at Leo Burnett Co., who has recently started her own consultancy.
"Privacy is certainly a looming, huge issue for the advertising industry. And for the world."
If magazine publishers removed advertising from their print editions, there would be an "uproar," but if they took away digital advertising, no one would miss it, according to Chuck Townsend, chairman of Condé Nast.
"Look, the world's moving and we've got to move along with it, and that's the toughest message in managing a company today, particularly with a 105-year history, particularly the 40 years under Si Newhouse's management of this company. You know, he really put huge value on quality content. The idea of commercial messaging being part of it wasn't something he even had to deal with; we just didn't do it."
Joe Sedelmaier is a control freak -- in the most productive way.
When he was a kid, Joe would shoot things with his 8mm camera. “You have nothing to say, but you want to say it anyhow,” the renowned TV commercial director told me prior to his recent induction into the Advertising Hall of Fame.
When he got a 16mm camera and a tape recorder, suddenly he could do it all. “You shoot the film, you photograph it,” he said. “And then you have all of the material and you cut it. And you see the process, the whole creative process from the beginning to the end. And once you have done something like this, you can’t go back. I mean, my God, that’s what it is all about.”
When Joe started in commercials h
Too many advertisers convince themselves they can reach black consumers with general advertising because they don't know "the code."
Would "positioning" be as well-known throughout the world if it had been called "the rock"?