There is one universal truth that holds true in both baseball and in digital marketing; you're going to fail, repeatedly and often.
And that's O.K.
There are two basic weapons in the battle for online attention: creativity and technology.
Ever since the advent of the remote control, audiences have tried to banish ads, and ad blocking is making the battle between a marketer and its target audience even more pitched.
Asked what's wrong with digital marketing, Gary Vaynerchuk answers with another question: What's the point of digital marketing?
Just how much is a social media influencer's audience worth?
According to Jason Stein, founder of Laundry Service and the second expert in our Digital Crash Course, it's a lot more than you think.