When people surf the web, they leave behind a trail of information from Google searches and websites to what YouTube videos they watch.
But that isn't the only information mobile marketers can use.
Marketing is tough enough on one screen, never mind across multiple devices with different behaviors on each. It seems impossible.
Or is it?
While NFC technology has been around for a while, it’s just starting to take off
So what does this mean for mobile marketers?
A geofence is a GPS-enabled electronic barrier that allows marketers to send location-specific messages to potential customers’ smartphones once they enter into the defined geographic area, which can range in size from a single store to an entire city.
We'll break it down for you.