Ad Age's video series using kids to break down marketing jargon is back again, with a new installment taking on cookies.
Today's topic is programmatic buying. You might know that the textbook definition of programmatic refers to making data-optimized ad buys in an automated fashion.
Why does something so seemingly clear as fraud become complicated when it comes to digital ads? Below, an explanation so simple a child can understand.
Explain It Like I'm Eight is a continuing video series from Advertising Age designed to bring a little clarity to our jargon-filled world. Today's topic is audience targeting.
Explain It Like I'm Eight, Ad Age's series of videos breaking marketing jargon down into terms even kids would understand, continues its return today with a conversation about ad exchanges.