If it’s 5 p.m. on a Wednesday and you are in a crowded room in Midtown Manhattan rocking out to a tween pop star you’ve never heard of it can only mean one thing �" it’s time for the TV upfronts.
This was supposed to be GNC's first time advertising in the Super Bowl.
With their ad banned from the Super Bowl by the NFL just days before the game, the GNC team has to quickly devise a new plan.
A small piece of technology found inside of connected TVs is forever changing the future of marketing.
This year, live commercials are dominating the pre-game buzz but Tide, in partnership with Saatchi and Saatchi, Traktor and The Mill went a completely different and costly route.
Just three weeks before the game, P&G and its army of producers, gaffers and grips descended on El Camino Community College in Torrance, Calif. to turn it into a replica of NRG Stadium in Houston, Texas, complete with Fox Sport's Super Bowl broadcast booth and the tunnel leading to the field.
This is Tide’s moment of truth.
When people surf the web, they leave behind a trail of information from Google searches and websites to what YouTube videos they watch.
But that isn't the only information mobile marketers can use.
Marketing is tough enough on one screen, never mind across multiple devices with different behaviors on each. It seems impossible.
Or is it?
A geofence is a GPS-enabled electronic barrier that allows marketers to send location-specific messages to potential customers’ smartphones once they enter into the defined geographic area, which can range in size from a single store to an entire city.
We'll break it down for you.