Is ad blocking the realization of an altruistic ideal or naïve disruption of an already fragile ecosystem?
Well, that depends on who you ask.
When Blake Mycoskie, founder of Toms Shoes, decided to open a flagship store along a sun-soaked strip of Abbott Kinney Blvd. in Venice, Calif., people thought he was crazy, but not because opening a retail outlet didn’t make sense for the brand.
There is an inescapable power shift taking place in favor of the consumer and it’s affecting every corner of the retail landscape.
Retail giants from Sony, Apple, Samsung and Fuji are betting the future of brick-and-mortar has little, if anything, to do with actually selling product on site.
Ask any retail expert and they will tell you, the future of brick-and-mortar is about more than shopping.That insight drove former consultant Rachel Shechtman to open what she calls a “physical retail media outlet” named Story.
Part One: How a Tiny Coffee Company Got a Commercial in Super Bowl
Everything You Do is Criticized and Critiqued'
Super Bowl Is Over -- How Did Sales Track After the Game?
Today, more than half of Domino’s sales come through its digital channels and about half of those sales are coming through mobile channels with no sign of slowing.
Consumer protection and privacy are not one-way streets, and consumers themselves need to step up to their obligations of "shared responsibility."
That's the view of recently inducted Advertising Hall of Famer Carla Michelotti, for many years the top lawyer at Leo Burnett Co., who has recently started her own consultancy.
"Privacy is certainly a looming, huge issue for the advertising industry. And for the world."
Joe Sedelmaier is a control freak -- in the most productive way.
When he was a kid, Joe would shoot things with his 8mm camera. “You have nothing to say, but you want to say it anyhow,” the renowned TV commercial director told me prior to his recent induction into the Advertising Hall of Fame.
When he got a 16mm camera and a tape recorder, suddenly he could do it all. “You shoot the film, you photograph it,” he said. “And then you have all of the material and you cut it. And you see the process, the whole creative process from the beginning to the end. And once you have done something like this, you can’t go back. I mean, my God, that’s what it is all about.”
When Joe started in commercials h
If magazine publishers removed advertising from their print editions, there would be an "uproar," but if they took away digital advertising, no one would miss it, according to Chuck Townsend, chairman of Condé Nast.
"Look, the world's moving and we've got to move along with it, and that's the toughest message in managing a company today, particularly with a 105-year history, particularly the 40 years under Si Newhouse's management of this company. You know, he really put huge value on quality content. The idea of commercial messaging being part of it wasn't something he even had to deal with; we just didn't do it."
Ben Barokas, Founder and CEO, Sourcepoint
Shenan Reed, President, Digital, North America, MEC
Eamonn Store, CEO, North America, Guardian
Ben Williams, Communications and Operations Manager, AdBlockPlus, Eyeo GmbH
Moderator: Nat Ives, Executive Editor, Advertising Age
There is one universal truth that holds true in both baseball and in digital marketing; you're going to fail, repeatedly and often.
And that's O.K.
A Hall-of-Famer who broke the color barrier doesn’t see much progress on diversity.
Frank Cooper, CMO and Chief Creative Officer, BuzzFeed
The Home Depot’s declaration to the world is simple: Come learn from us, and go make something of your own. To find out how this works so well, The Home Depot CMO Trish Mueller reaches into the digital stratosphere, which in turn has given The Home Depot the opportunity to lead a revolution of do-it-yourselfers online.
Ev Williams, Founder and CEO, Medium; and Co-Founder, Twitter
What's at stake when a brand spend millions to compete in the ad industry's biggest day
Go behind the scenes as Loctite, a first-time Super Bowl advertiser, puts it all on the line in Episode 3.
If Lee Clow had to point to the one thing that he was proudest of in a long and legendary career in advertising, it would be the "Here's to the Crazy Ones" work, part of the "Think Different" campaign launched when Steve Jobs returned to Apple in 1997.
Today's topic is programmatic buying. You might know that the textbook definition of programmatic refers to making data-optimized ad buys in an automated fashion.
Marketing lingo Is getting more complex. We make it simple.
There are two basic weapons in the battle for online attention: creativity and technology.
Ever since the advent of the remote control, audiences have tried to banish ads, and ad blocking is making the battle between a marketer and its target audience even more pitched.
Jamie Barbour, Manager, Chevrolet Digital & Social Advertising, General Motors
Andy Cohen, Host and Executive Producer,
"Watch What Happens Live"
Steve Ellis, Co-Founder and CEO, WhoSay
Moderator: Jeanine Poggi, Reporter, Advertising Age
People have compared Jane Maas to Peggy Olsen of "Mad Men."
Just how much is a social media influencer's audience worth?
According to Jason Stein, founder of Laundry Service and the second expert in our Digital Crash Course, it's a lot more than you think.