The Invisible Hand of Agency Culture
How to Pick the Winners
| |
| Phil Johnson | |
November 20, 2009
Login |
Register Now
Advertising Age: Your Online Source for Marketing and Media News
Posted by Phil Johnson on 11.20.09 @ 12:14 PM
| |
| Phil Johnson | |
Posted by Darryl Ohrt on 11.19.09 @ 12:54 PM
| |
| Darryl Ohrt | |
Small agencies are in a unique position of understanding both sides of this "leadership" challenge, as we sit on both sides of the fence every day. Smaller clients count on us as their one and only agency. Larger clients and other agencies bring us in as the specialists to accomplish specific tasks and goals.
Posted by Tom Denari on 11.18.09 @ 11:01 AM
| |
| Tom Denari | |
Surely, you've said this right before you've been presented a campaign -- at least once. Your intent is pure, knowing that consumers have short attention spans and make quick, emotional decisions. You simply want to be able react in the same way. Sounds reasonable.
Posted by Marc Brownstein on 11.17.09 @ 11:16 AM
| |
| Marc Brownstein | |
Motivational speaker Rory Vaden spoke about "taking the stairs." By that, he means that in order to get to the top in business (and in life), you have to avoid the escalator, which is the easy way to get to where you want to go. You see, most people take the escalator or elevator. Go to any sporting event, and that is what you'll see: If an escalator and a staircase are side-by-side, nearly everyone takes the escalator. In office buildings, people routinely take the elevator one or two floors, when a little exercise would do them some good.
Posted by Bart Cleveland on 11.13.09 @ 12:31 PM
| |
| Bart Cleveland | |
Posted by Dana Severson on 11.11.09 @ 05:21 PM
| |
| Dana Severson | |
Posted by Tom Martin on 11.09.09 @ 10:57 AM
| |
| Tom Martin | |
Posted by Darryl Ohrt on 11.04.09 @ 02:55 PM
| |
| Darryl Ohrt | |
Posted by Phil Johnson on 11.03.09 @ 10:45 AM
| |
| Phil Johnson | |
Posted by Marc Brownstein on 10.30.09 @ 11:22 AM
| |
| Marc Brownstein | |
Advertising Age: Your Online Source for Marketing and Media News
This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.
Too-Cool Apple Now Finding Itself on the Receiving End of Competitor Ridicule
Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them
Ad Age Editor Jonah Bloom at the ANA Conference
The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon
The Video Story of Dallas' Marcus Graham Project
2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.
Sponsored by ESPN. Join the world's leading media strategists for a celebration of creative thinking, innovation and a look at how the best are preparing for 2010. More
Copyright © 1992-2009 Crain Communications | Privacy Statement | Contact Us
4 comments