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About
Or: Yet Another Use for YouTube
Posted
by
Tom Martin
on
05.08.08
@ 12:57 PM
Tom Martin |
I hate timesheets. They are a pain and our employees often forget to do them. But alas, they are (for now) a necessary evil. And if we want to get paid, we need our employees to accurately fill them out in a timely fashion. But how do you force compliance in a fun and friendly way?
Sometimes Loud, Noisy Relationships Work
Posted
by
Millie Olson
on
05.06.08
@ 03:10 PM
Millie Olson |
What makes for a successful partnership? As we think about enlarging the leadership team at Amazon, I realize that the answers are obvious mostly in hindsight.
Take the relationship between me and my business partner, a term I belatedly learned to use after a few prospects' eyebrows were raised upon meeting two tall female agency heads calling themselves Amazons.
Charity Helps Your Agency Brand; That's Nothing to Be Ashamed Of
Posted
by
Marc Brownstein
on
05.05.08
@ 12:24 PM
Marc Brownstein |
Our local business newsweekly, the Philadelphia Business Journal, recently honored the most philanthropic companies in the Philadelphia/South Jersey/Delaware region. To our surprise and delight, our agency was named the No. 1 Most Charitable Company among all companies up to 100 employees. The metric was for all in-kind and cash contributions to nonprofit causes in a single year.
What's the Best Way to Charge for Your Time?
Posted
by
Phil Johnson
on
04.29.08
@ 11:08 AM
Phil Johnson |
I've always been intrigued with how agencies make money -- or don't. After running PJA Advertising for 15 years, I still scratch my head at the inherent contradictions in the agency model. We're selling a service, which is typically priced around the cost of time. We're selling a creative product, the value of which can't be measured by the time it takes to create. We're selling results, which calls for an entirely different set of metrics. Regardless of whether you work on a retainer or on a project basis, you need to navigate the pros and cons of each of these models. Sometimes, one is more advantageous than the other. Quite often, a hybrid approach works best. You could go crazy figuring out this stuff.
Marathons, Movies and Motivation
Posted
by
Doug Zanger
on
04.28.08
@ 10:27 AM
Doug Zanger |
It's yet another marathon on the road.
Ironically, one of the stops on the road was in Boston
for the Boston Marathon. Since I can only cobble together 26.2 miles in around 10 runs, it's clear that my reason for being there was to watch. Here are some things I noticed on this latest jaunt.
Unfocused Nontraditional Media Efforts Can Waste Time, Money
Posted
by
Marc Brownstein
on
04.23.08
@ 12:42 PM
Marc Brownstein |
I'm all for exploring new media. In fact, I've built my agency around it. But I do feel that, at times, the rush to place messages in nontraditional places in a flight from TV, newspaper, radio, magazines and billboards has gotten a little out of hand.
And a Brief Defense of Nepotism
Posted
by
Phil Johnson
on
04.22.08
@ 01:13 PM
Phil Johnson |
This is a bad day for my agency. The temperature went from the mid-50s this morning to 70 at noon. Overnight, buds appeared on all the trees. Miraculously, Cambridge transformed itself from something that looks like a gulag to a beautiful city on the Charles River. It's a bad day because I'm staring out the window wondering how long before I go downstairs for a supposedly no-fat yogurt. I know if I go outside I'll walk up the street to the bookstore, and then I may sit at Café Pamplona and drink an ice coffee. This is not good.
How You and Your Clients Can Be a Little More Earth Friendly
Posted
by
Noelle Weaver
on
04.22.08
@ 10:53 AM
Noelle Weaver |
As an industry we're so focused on the big picture and end product that we forget about the process, tools and materials of how to get there.
Sure, a great "green" campaign might move your client up the ladder in the eyes of the socially conscious. And yes, companies and businesses are thinking about ways to "reinvent themselves" by changing to energy-efficient light bulbs and starting a recycling program or committing to a Corporate Social Responsibility program. But how are you truly helping your clients conserve energy, reduce pollution and waste to help to make their (and your) business operations more environmentally friendly?
Instead of Bitching, I've Come Up With a Solution
Posted
by
Tom Martin
on
04.21.08
@ 10:39 AM
Tom Martin |
How I wish I had an Insight & Information Department -- a smart person (or a few) responsible for keeping me ahead of the curve. A person with access to research tools such as MRI, Simmons, Iconoculture, etc. At worst, it would save me the 15-20 hours a month I currently spend reading and synthesizing information. At best, it would give me ready access to research that will make the work we do more compelling and effective.
Small Agencies Are Built for Recessions
Posted
by
Bart Cleveland
on
04.18.08
@ 02:11 PM
Bart Cleveland |
Depending on whom you believe, the economy is either in a recession, or will be soon. This of course spells bad times for ad agencies. Or does it? Frankly, small agencies can take advantage of lean times. Marketers looking to cut costs need agencies that can run lean and mean. And when do we small agencies not run lean and mean?
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