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About
Clients Want Trusted Partners, not Someone Who'll Fake It
Posted
by Tom Martin
on
06.25.09
@ 12:30 PM
Tom Martin |
A few weeks ago, this tweet crossed my path: "agency advising on digital branding that isn't active in the digital space is like a virgin showing a hooker the ropes."
My first reaction was pure laughter and, of course, a retweet. My second reaction was "I need to write a post on this topic." Then Marc Meyer posted a similar, although much more G-rated version of the same thought and it reminded me I hadn't written that post. So here it is.
'Fusilli, You Crazy Bastard'
Posted
by Doug Zanger
on
06.24.09
@ 03:58 PM
Doug Zanger |
We just finished up another round of radio spots. Just like the last round, they were well-written, which made them pretty easy to produce. The difference between the two sets of spots was one morning here in Portland with a great voice coach (and talent), Tom Chantler from San Francisco.
It's Grotesque and -- Just as Bad -- Lacking in Creativity
Posted
by Marc Brownstein
on
06.23.09
@ 04:51 PM
Marc Brownstein |
If Conan O'Brien, Jimmy Kimmel, Jay Leno and David Letterman consistently get their comedic material from today's pharmaceutical commercials, something is wrong. We all know the spots I'm referring to -- the ones about leaky bowels, frequent urination, erection problems, to name just a few. They've been the target of jokes for years, but their frequency and blunt approach are on the rise.
Taking Inspiration From Jay Chiat
Posted
by Bart Cleveland
on
06.22.09
@ 01:27 PM
Bart Cleveland |
I watched Apple's old
"Think Different" commercial online the other day and TBWA's spot still gives me goose bumps.
It gives me goose bumps every time I watch it, because it should be the mantra of our industry.
Lessons From a No-Longer-Small-Agency CEO
Posted
by Sharon Napier
on
06.18.09
@ 12:38 PM
When I recently tried to enter our agency, Partners & Napier, in Ad Age's Small Agency Awards, I came to a realization: In just five years, our agency had tripled in size, outgrowing the "small" category. With $15 million in revenue and nearly 130 employees, we are still too small to be a big agency but too big to be a small one. Yet it feels like the right size for us. READ MORE
Might Come Later Rather Than Sooner, but You Should Have a Plan
Posted
by Phil Johnson
on
06.18.09
@ 10:13 AM
Phil Johnson |
Although I still lie to my children about my age -- I like to keep it in the 38 to 42 range -- I'll admit that I can remember three major downturns during my career. Each hit most agencies like one of those thunderstorms where everyone makes a mad dash for shelter. Agencies ultimately adapt and develop new business models and positions, but not before embracing more cautious versions of themselves rarely seen in good times. Pretty soon that caution becomes a reality that everybody accepts. What we forget is that there's a flip side to a bad economy. This may be counterintuitive, but just as you must retool your business during a recession, you need to plan for an economic recovery. I think it's time to start planning.
Embrace These Steps Now to Position Your Clients for Growth
Posted
by Marc Brownstein
on
06.16.09
@ 04:15 PM
|
Marc Brownstein |
This topic assumes we are emerging from the recession. Truth is, jobs are still being lost in America. The cost of oil is on its way back up. Customers are not exactly flocking back to stores. And that means your clients are still nervous and hesitant to spend on marketing at the level you would like them to.
What can you do to make a positive difference? There are several things you ought to start talking to your clients about, if you haven't already.
Don't Just Sit There -- Do Something
Posted
by Bart Cleveland
on
06.11.09
@ 12:32 PM
|
Bart Cleveland |
I recently read a great article about the recession. It was based on research on how consumers deal with spending during recessions and how marketers should
take advantage of consumer behavior while avoiding mistakes that can cost you brand image and profits.
Work These Business Books Into Your Summer Schedule
Posted
by Tom Martin
on
06.09.09
@ 12:59 PM
|
Tom Martin |
As I prepare for the annual summer beach trip with the family, I thought I'd share some of my favorite beach-reading material. Some of these are new and some are old, but each has given me value far beyond the meager price I paid for the book.
Enjoy the summer and the books. If you don't see your favorite here, please do me a favor and add it to the comments box. If we get enough, maybe I'll do a follow up post with links to those books too.
Ideas and Clients -- Not Process -- Should Be Central to Creativity
Posted
by Avi Dan
on
06.08.09
@ 04:00 PM
|
| Avi Dan |
On Monday I started an ad agency. Just what the world needs now.
It's called Darling, and it had nothing to do with me wanting to learn how to wire a small network of computers and manage a server.
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