Small Agency Diary

Small Agency News

The Upside of Down

Small and Nimble Shops Can Shine in Tough Times

Posted by John Barker on 10.30.08 @ 02:38 PM

John Barker

As the Consumer Confidence Index hits an all-time low of 38, will large advertisers finally look en masse to smaller agencies for innovation and value? Is this mess we're in the catalyst of the next sea change? Quite possibly, yes. And if small agencies have what it takes, the downturn could have a serious upside.

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12 comments

Is That 'Boom' the Sound of Your Ads Falling Short?

Time to Tell Your Clients to Target Boomers Smartly

Posted by John Barker on 04.04.08 @ 11:37 AM

John Barker

Boomer Marketing has finally come of age. Yes, the game-changing, paradigm-shifting, neologism-inducing sea change has indeed arrived and is actually living up to the hype. Marketers of all kinds are waking up to the largest, wealthiest, most tantalizing market in history.

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8 comments

The Price of Victory

You've Won ... So How Much Are You Worth?

Posted by John Barker on 12.04.07 @ 04:54 PM

John Barker

It's the moment all of us dread. No, not the loss of a key account, since there is so often little we can do about that. And no, not the loss of a pitch, since that pain is fleeting. No. The moment we dread is after the big win, after we've rolled and smoked the other agencies, gotten the call we all hoped for, and passed around the champagne. It's the moment a client asks, "How much?"

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