Tags:
View All |
Bart Cleveland |
Marc Brownstein |
Doug Zanger |
Peter Madden |
Eric Webber |
John Barker |
Nancy Kramer |
Tom Martin |
Phil Johnson |
Jim Wegerbauer |
Andy Gould |
Milan Martin |
Jennifer Modarelli |
Darryl Ohrt |
Blogger Bios |
AboutViewing tag:
Marc Brownstein
Re-evaluate Your Approach in Order to Thrive Next Year and Beyond
Posted
by Marc Brownstein
on
11.17.09
@ 11:16 AM
 |
| Marc Brownstein |
The keynote speaker at a conference I attended this past week hit a nerve with me. In a good way.
Motivational speaker Rory Vaden spoke about "taking the stairs." By that, he means that in order to get to the top in business (and in life), you have to avoid the escalator, which is the easy way to get to where you want to go. You see, most people take the escalator or elevator. Go to any sporting event, and that is what you'll see: If an escalator and a staircase are side-by-side, nearly everyone takes the escalator. In office buildings, people routinely take the elevator one or two floors, when a little exercise would do them some good.
OMG, Business Communication Should Be Written in Standard English
Posted
by Marc Brownstein
on
10.30.09
@ 11:22 AM
| |
| Marc Brownstein |
A memo went out to one of our clients last week that read more like a text message than a professional letter. You know what it looked like: Every third word was abbreviated, as though it was written on the run, from a cellphone. I was appalled, and could only imagine what the client must think: If we are writing to them in such a casual way, what else is being executed casually?
Spending Now to Improve Your Agency Will Pay Dividends as the Economy Recovers
Posted
by Marc Brownstein
on
10.14.09
@ 12:31 PM
| |
| Marc Brownstein |
I've been writing a lot of checks lately to carpenters, contractors, IT technicians, painters, and audio/video specialists. That's because I made the decision back in May to renovate our offices in the midst of the recession. As I write this, construction is wrapping up, and we are moving into our new digs next week. Exciting. And scary (to spend all of that money) at the same time.
We Have Issues, but There Is Plenty Still to Love
Posted
by Marc Brownstein
on
09.21.09
@ 12:11 PM
| |
| Marc Brownstein |
I regularly hear from people in related fields that ad agencies are dinosaurs. Comments from some of my recent postings on Ad Age's Small Agency Diary about the future of the agency business are even more dire.
"There are simply too many agencies. Too may people in the business because of vanity, presumed talent, avoiding a 'real' job, or perceived glamour," read one.
Innovative Compensation Models Are Coming Up
Posted
by Marc Brownstein
on
09.02.09
@ 10:41 AM
| |
| Marc Brownstein |
Last week, I read an article in The Wall Street Journal about how lawyers' fees are under pressure to come down from clients. Law-firm clients are beginning to implement project fees, monthly retainers and other cost-containment compensation arrangements.
What It Takes for an Agency to Thrive for Generations
Posted
by Marc Brownstein
on
08.11.09
@ 12:03 PM
| |
| Marc Brownstein |
Our agency had an event last week for our staff, clients and friends in the community. The reason: to celebrate our agency's 45th anniversary. In a year like this, we are fortunate to be celebrating such a milestone. And it gave me a pause in my hectic schedule to consider how we got here, from the time my father, Berny, opened up shop in 1964 in a rented room in a lawyer's office.
Traditional and Integrated Approaches Still Best for Building Brands
Posted
by Marc Brownstein
on
07.15.09
@ 11:55 AM
|
Marc Brownstein |
One thing about summer is that you get out and see more people, more often at social events, barbecues, on the golf course and at the beach. One topic that has been coming up with those inside and outside our industry is the notion of free media. Or at least that's how those outside our industry refer to it.
It's Grotesque and -- Just as Bad -- Lacking in Creativity
Posted
by Marc Brownstein
on
06.23.09
@ 04:51 PM
|
Marc Brownstein |
If Conan O'Brien, Jimmy Kimmel, Jay Leno and David Letterman consistently get their comedic material from today's pharmaceutical commercials, something is wrong. We all know the spots I'm referring to -- the ones about leaky bowels, frequent urination, erection problems, to name just a few. They've been the target of jokes for years, but their frequency and blunt approach are on the rise.
Embrace These Steps Now to Position Your Clients for Growth
Posted
by Marc Brownstein
on
06.16.09
@ 04:15 PM
|
Marc Brownstein |
This topic assumes we are emerging from the recession. Truth is, jobs are still being lost in America. The cost of oil is on its way back up. Customers are not exactly flocking back to stores. And that means your clients are still nervous and hesitant to spend on marketing at the level you would like them to.
What can you do to make a positive difference? There are several things you ought to start talking to your clients about, if you haven't already.
The Economy Is Bringing Out the Worst in People
Posted
by Marc Brownstein
on
05.21.09
@ 02:30 PM
|
Marc Brownstein |
Have you noticed lately that some people you have been accustomed to doing business with for years have suddenly had a personality transformation?
123456›››
Advertising Age: Your Online Source for Marketing and Media News
RSS Feed
(What is RSS?)
4 comments