Small Agency Diary

Small Agency News

What We Learned From a Client's Parking Lot

Having Compatible Cultures Can Be Crucial for Agencies and Marketers

Posted by Milan Martin on 08.24.09 @ 11:35 AM


Milan Martin

For the past several months, we've been in the throes of a pitch. A big pitch. We really wanted to work with this client, so we threw ourselves into it. Multiple creative teams across several offices, customer focus groups, brand videos -- the whole nine yards.

Read More

9 comments

Campaign Optimization: Not Just for the Direct Guys Anymore

Be Prepared to Shift on the Fly

Posted by Milan Martin on 05.20.09 @ 11:21 AM

Milan Martin

On Friday I was getting on the morning ferry from Hoboken into New York when I saw a young woman standing on the pier with a stack of handouts. As hurried commuters brushed by her to get on the ferry, she would extend her hand, offer a handout and say, "Would you like a flier?"

Read More

4 comments

Why B2B Advertising Is Like the Awkward Girl in High School

You May Regret Turning Your Back on It One of These Days

Posted by Milan Martin on 05.05.09 @ 01:35 PM

Milan Martin

Last month I went to my high school reunion. As these things go, it was a healthy mix of "nice to see you" and "you were a jerk back then and you're even more of a jerk now." But what struck me most was that many of the former "cool kids" -- especially the girls -- looked years beyond their age. Apparently all the chain smoking and binge drinking does eventually catch up with you. What's more, many of the girls who were considered geeks, losers or generally just undesirable were nothing short of knockouts and were a ton of fun to talk to.

Read More

13 comments

A Few Steps to Help Your Challenger Agency Thrive

Think Big, Show Off Your Creatives and Share the Hate

Posted by Milan Martin on 02.18.09 @ 11:10 AM

Milan Martin

I promise I won't waste anyone's time talking about how bad the market is. We all know it's a tough year ahead. The difference is that "tough" in no way must equate to "bad." Let's talk about how we as challenger agencies can do more than survive. Let's talk about how this economic crisis becomes the pivotal opportunity that will enable us to accelerate our growth, to get in front of the clients we want to work with and show a new agency model -- a better experience and simply better results. Forget survive. Let's talk thrive.

Read More

10 comments