Small Agency Diary

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The View From the Kids' Table

Agency Partners Should Truly Be, You Know, Partners

Posted by Nancy Kramer on 04.02.08 @ 11:25 AM

Nancy Kramer

We've all heard the talk. Digital dollars will reign supreme in the slowing economy. If you're a traditional agency, chances are you're either trying to "go digital" or you're being asked to collaborate with the brand's digital agency. As a digital marketing agency that has specialized solely in this space for nearly eight years, we love hearing the news. But at the end of the day, we know it's not all about what we do -- we're all in this together. Not every agency should be digital, just as not every agency should engage in pure advertising. Both require deep expertise and knowledge of ever-changing channels.

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Check Your Alignment

Why Annual Meetings Are Important

Posted by Nancy Kramer on 02.20.08 @ 12:03 PM

Nancy Kramer

We just wrapped up our annual meeting, which is my favorite time of year. Not only because I get to give people money (which I love), but because it's our official "New Year" celebration -- a reflection of the past year and a presentation of what lies ahead. We establish our specific goals for the upcoming year, and reaffirm our commitment to our core ideology and envisioned future.

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Do You Know What You Want to Be When You Grow Up?

If Your Agency Is to Grow, You Need a Clear Point of View

Posted by Nancy Kramer on 01.23.08 @ 12:07 PM

Nancy Kramer

What do you want to be when you grow up? We've all asked it of our friends, our children, ourselves. But have you ever asked such a question of your agency? Whether you can answer that question may well forever define you as an agency struggling to compete or as an agency that plays with -- and often bests -- the big boys several times your company's size.

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