10 Gifts Your Colleagues Would Really Like for the Holidays
Skip the iTunes Gift Cards and Give Them Something They Need
Millie Olson |
2. Production: This holiday season, they don't want to hear the following words: "I know the client hasn't approved a media plan, layouts or a photographer, but would you put together a ballpark estimate?"
3. Finance: New software to replace Clients & Profits, preferably with a feature that doesn't let people log on until they do their timesheets, kind of like a "Denver boot" for agencies.
4. Account exec: You know that research document I emailed to you AND printed out for you? Could you actually bring it to the meeting?
5. IT: Restart your computer. And check to see if the thing's plugged in. Then come see me.
6. Production again: When we all know the deadline, don't ask for the absolute drop-dead deadline.
7. Art director: After I show it to you six ways, avoid saying, "What else did you try?"
8. HR: Don't call in sick after a sunny 3-day weekend; it strains credibility.
9. Management: Don't call us "boss." It always sounds slightly ironic.
10. Office manager: For the last time, don't put the knives in the dishwasher with the blades up (does someone around here hate me?)
Happy holidays, and may there be empathy toward all . . .

Millie Olson










On a more serious note, the one thing every agency person should get as a gift is a copy of my book, "The Art of Client Service."
Amazon sells it for a recession fighting $13.57; it's filled with pragmatic, actionable advice on how to keep clients. In this economy, keeping your clients is the best way to keep your job. There's no better gift than that.
If you order it today, it will arive in time for the holiday.
Franny Martin
Buffalo, New York