November 21, 2009
Login | Register Now

Advertising Age: Your Online Source for Marketing and Media News


More from Ad Age:
Creativity
Ad Age China
Bookstore
Jobs
Ad Age On Campus
Sign up for E-mail Newsletters

Stay on top of the news, sign up for our free newsletters


Justice Helps Design Club Coke Bottle

New Design Sure to Generate Buzz, but SEO Could Use a Little Work

Share on Twitter Share on Facebook Submit to Digg Add to Google Share on StumbleUpon Submit to LinkedIn Add to Newsvine Bookmark on Del.icio.us Submit to Reddit

Club Coke 2009 bottle
French electronic duo Justice and Ed Banger Records designer So-Me have designed a new Club Coke 2009 bottle exclusively for European dance venues. Details are sketchy and we took Spanish in high school, but the design is set to be formally unveiled Feb. 11 at the VIP Room in Paris, where the group will perform.

In looking for more information, we discovered one teensy pratfall of this campaign: Googling the words "Coke" and "Justice," which leads to some of the cola company's least flattering press, i.e., claims of human-rights abuses in Third World countries. We would strongly recommend purchasing those search terms, although perhaps things are rosier for Google.fr users.

[ViaComIT, HT to Greg]

0 Comments
Subscribe to comments on: Justice Helps Design Club Coke Bottle
:

Note: Comments submitted to AdAge.com are posted automatically and will include the user name with which you registered. Ad Age reserves the right to delete comments that are insulting or personal in nature. Comments may be used in the print edition at editorial discretion. Comments are restricted to 500 words or less.




Stay on top of the news and stay ahead of the game—sign up for e-mail newsletters now!



Advertising Age: Your Online Source for Marketing and Media News