Stephen Colbert: Black Eyed Peas Missed Many 'Advertunities' in Latest Video

Turns Out 'I Gotta Feeling' Probably Has Four Product Placements

Posted by Charlie Moran on 07.31.09 @ 10:14 AM

In last night's episode of "The Colbert Report," Stephen examined this year's summer jamz, and in the process took issue with the video for the Black Eyed Peas' latest hit, "I Gotta Feeling." He lamented: "Peas, please! You guys are the masters of the mass-market sell-out. You missed so many advertunities!"

To prove his point, Colbert highlighted the actual placements of products by HP, MAC Cosmetics and T-Mobile in the video and suggested various others that could have been, from fluorescent paint that could have been Sherwin Williams to a shark head on a bulls-eye that could have been a Target logo.

The funny thing is that the latter probably was an actual placement in this video, as the Peas have a deal with Target to cross-promote a special edition of their new album, and, as many probably noticed, this song appears in an ad they did for the retailer.

Of course, this begs the question: has a band/musician ever had five product placements in a video?

2 Comments

  By tweet44 | Portland, OR July 31, 2009 05:50:41 pm:

Actually, that isn't a product placement, it's an installation by the artist Josh Keyes (www.joshkeyes.net), who has no relation to Target. I wonder if that's why they put it in the video though? Funny.

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  By VinaT | LA, CA August 1, 2009 05:01:51 am:

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