Special Reports

Creatives You Should Know 2011

Whether you're one of the few in adland who hadn't seen 75% of the spots before the game, ran off to the powder room during a commercial break, or just want to see the spots you loved (or hated) one more time, here's your chance.

Big In Print

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More

Creativity Picks

Smell-Vertising Hits U.K. With Potato-Scented Bus Shelters

To promote its new product Ready Baked Jackets, McCain Foods is tempting U..K consumers with the wafting smell of '3-D baked potatoes' as they wait at city bus shelters in York, Manchester, London, Nottingham and Glasgow.