Big In Print
4A's Conference
Clow And Hayden Reminisce About Making Apple's '1984'
March 29, 2012
The two creative icons got together at the 4A's conference to discuss the experience of creating the now-legendary ad
TV Network Execs Take on Digital Video at 4A's
March 28, 2012
Discovery is looking at more "digital, truly original content," one exec told the 4A's meeting. "We're starting to see an appetite from ad partners and an audience appetite to consume that in a major way."
Why Facebook Is Hiring Ad Agency Creatives
March 27, 2012
Facebook is not trying to build an ad agency, despite recent hiring of some of the industry's creatives. But it wants to connect with them better.
AMC President Talks About His Network's Transformation
March 27, 2012
AMC is studying how its viewers are time-shifting, whether by DVR or Netflix, and working on ways to better serve time-shifters.
Local TV Goes Social
March 27, 2012
Local TV stations are using social media to better connect with consumers as well as advertisers, executives said at the 4A's Transformation Conference in L.A.
Miles Nadal and Buz Sawyer on Being 'Insurgents'
March 27, 2012
MDC chief doesn't "need" to acquire more, but might; Cheil president is just getting started.
Martin Sorrell: Internet Has Created More Value Than It Has Destroyed
March 27, 2012
Microsoft's Jaron Lanier disagreed with WPP's CEO, though: "We discovered in Silicon Valley if you apply information systems ... you can shrink an industry but grow yourself."
Diddy Does the Rounds for Revolt TV During 4A's
March 27, 2012
Sean Combs (aka Diddy) delivered his pitch for his cable network, Revolt TV, during a party thrown by Medialink just as the annual 4A's confab kicked off.
What You Missed at Transformation 2011
March 14, 2011
At the 4A's annual confab, agency leaders struck a more optimistic tone, but they still found plenty of issues to gnaw over, from talent management to the quality of creative to regulatory issues.
At 4A's, Talent Crisis Called out as 'Criminal'
March 14, 2011
Three of the biggest employers in adland have a combined workforce of more than 200,000. It's a fact that made this admission from their CEOs last week all the more stunning: We suck at recruiting.
4A's Panelists Encouraged by FTC's Stance on Industry Self-Regulation
March 09, 2011
ANA President-CEO Bob Liodice said he was encouraged by the Federal Trade Commission's stance ad industry self-regulation but not its lack of a "workable definition" of online ad tracking.
Miles Nadal on How His Holding Company Handles Recruitment
March 09, 2011
MDC Partners Chairman-CEO Miles Nadal wasted no time taking a jab at the larger holding companies' approach to talent recruitment when he took the stage at the 4A's Transformation Conference.
Holding Company Chiefs: We're Woeful When It Comes to Talent
March 09, 2011
In a rare joint public appearance, three of the four largest agency holding company chiefs came together to lash the industry and, by implication, themselves, for not doing a better job a crucial task: recruiting talent.
Claws Come Out in Afternoon Session at 4A's Conference
March 08, 2011
Howard Draft, GSD&M's Duff Stewart and Gotham's Peter McGuinness give their honest assessments about the state of the industry and air their regrets during a panel discussion at the 4A's.
Left to Fend for Themselves, Employees Feel No Loyalty to Agencies
March 08, 2011
After Andrew Benett's 4A's talk about talent management, 4A's President-CEO Nancy Hill walked onstage and said, "Wow. I knew it was bad, but I didn't know it was that bad."
Crowdsourcing Evangelists to 4A's: 'There's No Way You Can Stop It'
March 08, 2011
At a panel at the 4A's Transformation Conference, the message was clear: Adland better get used to crowdsourcing, it isn't going anywhere.
Fareed Zakaria Sees Role for Mad Ave in U.S.'s Growth, if Country Can Fix Its Issues
March 08, 2011
Time magazine's editor at large at painted a pessimistic picture of America's own future in an address to executives at the 4A's Transformation Conference in Austin, Texas.
Keith Weed: Unilever Wants to Work With Fewer Digital Shops, More Closely
March 08, 2011
As Unilever streamlines its roster of digital marketing agencies, Keith Weed, the packaged goods giant's chief marketing officer and chief communications officer, is telling the plethora of digital shops: "Now is the time to show us your best."
Peeler, Liodice and Mower Talk Regulatory Challenges
March 08, 2011
Industry bigwigs answer our questions on issues such as Congress' interest in online privacy, tax codes and the global push to end childhood obesity.
