March 16, 2013
Sparks flew when agency leaders at the 4A's Transformation Conference sat down to discuss media-trading transparency.
March 14, 2013
In case you missed the 4A's gathering in NOLA this week, we've got a summary of all the sessions --in tweets.
March 14, 2013
"We want to try different things," a senior digital associate at MEC said at 4A's Transformation. "The only way to do that is if you let us."
March 14, 2013
Executives from Twitter and Facebook shared which brands best at using social media -- and it wasn't always the usual suspects.
March 12, 2013
Advertising delivered through social media or on mobile phones needs to abide by the same requirements that apply to newspaper and television messages, the FTC said.
March 12, 2013
"From a consumer experience it's awful," Mr. Levy said at the 4A's Transformation conference.
March 12, 2013
The heads of the six media agency families gathered for what was probably the most confrontational panel yet at the 4A's Transformation Conference.
March 11, 2013
Want to boost ratings, TV networks? Add more diversified content.
March 11, 2013
Speaking at the 4A's conference, political power couple notes that Romney lived up to brand image he didn't create.
March 11, 2013
Marketer opens 4A's conference with call to action to advertising creatives.
March 08, 2013
If survey results are to be trusted, perhaps ad industry folks need to get over their persecution complex.
March 29, 2012
The two creative icons got together at the 4A's conference to discuss the experience of creating the now-legendary ad
March 28, 2012
Discovery is looking at more "digital, truly original content," one exec told the 4A's meeting. "We're starting to see an appetite from ad partners and an audience appetite to consume that in a major way."
March 27, 2012
Facebook is not trying to build an ad agency, despite recent hiring of some of the industry's creatives. But it wants to connect with them better.
March 27, 2012
AMC is studying how its viewers are time-shifting, whether by DVR or Netflix, and working on ways to better serve time-shifters.
March 27, 2012
Local TV stations are using social media to better connect with consumers as well as advertisers, executives said at the 4A's Transformation Conference in L.A.
March 27, 2012
MDC chief doesn't "need" to acquire more, but might; Cheil president is just getting started.
March 27, 2012
Microsoft's Jaron Lanier disagreed with WPP's CEO, though: "We discovered in Silicon Valley if you apply information systems ... you can shrink an industry but grow yourself."
March 27, 2012
Sean Combs (aka Diddy) delivered his pitch for his cable network, Revolt TV, during a party thrown by Medialink just as the annual 4A's confab kicked off.
March 14, 2011
At the 4A's annual confab, agency leaders struck a more optimistic tone, but they still found plenty of issues to gnaw over, from talent management to the quality of creative to regulatory issues.
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