March 04, 2007
LAS VEGAS (AdAge.com) -- Drawing a bead on "cultural critics and activist interest groups," 4A's Senior VP-Counsel Adonis Hoffman told last week's media conference that something "sinister" is going on as advertising agencies are routinely being blamed for "just about anything wrong in America today." See the video, one of seven highlights from the Las Vegas event.
March 05, 2007
LAS VEGAS (AdAge.com) -- One thing that the Association of American Advertising Agencies' Media Conference proceedings underscored here last week was how the media business, because of antagonism between the supply and demand sides, spins its wheels on important yet somewhat parochial issues such as audience measurement and transparency in ad buying, even as frustrated marketers are looking for big-picture help.
March 02, 2007
LAS VEGAS (AdAge.com) -- It may be dumping hundreds of millions of dollars into an old-school TV campaign for its latest operating system, but Microsoft expects it will move the majority of its ad budget into digital channels within three years.
March 01, 2007
LAS VEGAS (AdAge.com) -- "Telling and selling" is defunct. Procter & Gamble's Jim Stengel described a major cultural shift that is turning the world's largest marketer into a starter of conversations and a solver of consumers' problems rather than a one-way communicator. "It's not about telling and selling," said the chief marketing officer of the company that once lived by that simple mantra. "It's about bringing a relationship mind-set to everything we do."
March 05, 2007
LAS VEGAS (AdAge.com) -- Here we look back at some of the quirkier moments at the Association of American Advertising Agencies' Media Conference ranging from Jim Stengel's avatar to the issue of talking fruit in your underwear.
March 02, 2007
LAS VEGAS (AdAge.com) -- As speakers and panels focused more than ever on the impact of digital media on all aspects of marketing and advertising at the latest sessions at the American Association of Advertising Agencies' Media Conference, our photographer was there.
March 02, 2007
LAS VEGAS (AdAge.com) -- As he kicked off the second day of the American Association of Advertising Agencies' Media Conference here at the Venetian Hotel, organization senior VP and counsel Adonis E. Hoffman noted that everyone loves to hate advertising, especially in Washington.
March 01, 2007
LAS VEGAS (AdAge.com) -- The American Association of Advertising Agencies has kicked off its annual Media Conference and Trade Show and the Venetian Hotel here. See photos from the podium and the exhibition floor.
March 01, 2007
LAS VEGAS (AdAge.com) -- MediaWorks is here this week for the American Association of Advertising Agencies Media Conference and Trade Show. We'll be posting updates here as the day's sessions unfold, so check back often.
March 02, 2007
CHICAGO (AdAge.com) -- Starcom USA CEO John Muszynski made the biggest news of last year's TV upfront by declaring the annual proceedings dead, at least as it had previously existed. In the context of last year's upfront those were fighting words from a guy whose agency controls nearly $8.5 billion in TV spending. MediaWorks checked in with Mr. Muszynski a year later to see if the chief of the Publicis Groupe media behemoth still feels the same way.
March 02, 2007
NEW YORK (AdAge.com) -- As a prelude to the American Association of Advertising Agencies' Media Conference, Advertising Age asked top executives at Carat, PHD and MediaCom how ready their agencies were for the inevitably-disruptive convergence of digital and traditional media.
March 01, 2007
NEW YORK (AdAge.com) -- As a prelude to the American Association of Advertising Agencies' Media Conference, Advertising Age asked top executives at Starcom MediaVest, Initiative and Universal McCann how ready their agencies were for the inevitably-disruptive convergence of digital and traditional media.
March 01, 2007
NEW YORK (AdAge.com) -- The overall interests of the advertising industry have not been hampered by competition between stand-alone multicultural agencies and larger general-market agencies with internal multicultural units, said Eugene Morris, founder of E. Morris Communications.
February 01, 2003
It might be called the French Revolution. That's how Andrew Ruhemann, one of the founders of acclaimed U.K. animation shop Passion Pictures, sees it. He woke up to it a few years back, while attending a conference on European animation. Alongside with the ILMs and Digital Domains, a someone named Pierre Coffin stepped up to the podium to speak. "Wh...
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