Big In Print
80 Years of Ideas
Advertising Age: 80 Years of Ideas
March 29, 2010
When Ad Age published its first issue in 1930, the stock market had just tanked, and a Great Depression was only beginning. Consumer spending plunged 41% from 1929 to the Depression's 1933 nadir. A problem for consumer marketing, media and advertising? Actually, a remarkable opportunity.
Covering the Mad Men: Advertising Age at 40
March 29, 2010
NEW YORK (AdAge.com) -- Back when Don Draper was swilling Scotch in his corner office, debating how to solve Lucky Strike's marketing conundrums, Ad Age was all over in the industry. And it was no young pub -- in 1970 the publication was already 40 years old.
Behind the Scenes of Ad Age's Second 40 Years
March 29, 2010
NEW YORK (AdAge.com) -- Last week, inspired by a similar video created 40 years ago when Ad Age was just a pup, Rance Crain, Judy Pollack, Allison Arden and Abbey Klaassen dished about the biggest marketing and advertising stories over the last four decades, the role Ad Age played in them and where we see the brand headed in the future.
From the Great Depression Through the Great Recession: A Brief History of Marketing
March 29, 2010
Ad Age's Bradley Johnson presents a timeline of marketing, media and ad agencies, showing advertising industry developments from 1930 through 2010.
Back to the Future: Have We Lived Up to Expectations of Advertising?
March 29, 2010
In 1977, Ad Age ran biochemist and science-fiction author Isaac Asimov's piece forecasting what the advertising "future" would be like in 2000. We've reprinted it for our 80th birthday.
The Cold Truth: No One Does Veggies Quite Like Birds Eye
March 29, 2010
CHICAGO (AdAge.com) -- Clarence Birdseye didn't just invent the commercialized flash-freezing process that kept garden greens tasty and convenient for weeks on end; he built the frozen-food category and its infrastructure, including grocery freezer cases and insulated train cars for their safe transport.
Motorola's Longevity Lies in Its Simple Approach
March 29, 2010
CHICAGO (AdAge.com) -- Given it's been around for 80 years, sells to businesses, governments and consumers and has also historically been best-known for many products it no longer makes, Motorola's brand continues to offer a surprisingly simple -- and enduringly effective -- proposition.
Value Of McCann's Industry Influence? Priceless
March 29, 2010
NEW YORK (AdAge.com) -- From the start, McCann Erickson proved itself a pioneer in the ad business, beating other networks to the globalization trend of the 1980s by several decades.
Snickers Uses Humor to Satisfy Generations of Hunger
March 29, 2010
CHICAGO (AdAge.com) -- Talk about a depression baby with staying power: Snickers, introduced in 1930, is a $2 billion brand proposition today.
Fisher-Price Plays, Laughs and Grows Into Global Brand
March 29, 2010
YORK, Pa. (AdAge.com) -- For Fisher-Price, what began as toddler toy-making has grown up into a global brand that is now part of the Mattel empire.
Fortune Rides the Booms and Busts of Business
March 29, 2010
NEW YORK (AdAge.com) -- Much like Ad Age, Fortune began life at about the worst possible time for a new business: the dawn of the Great Depression. But it was born, in reality, of success, namely the recent triumph of Henry Luce's then-young Time magazine, founded in 1923.
Tums Brand, Like Acid Indigestion, Is Timeless
March 29, 2010
NEW YORK (AdAge.com) -- "Tums, Tum-Tum-Tum, Tums!" That famous jingle, set to the dramatic opening bars of the theme from the TV show "Dragnet," just might be what people remember most about Tums, the famous antacid that was born the same year as Advertising Age.
Twinkies: Sweet Treat Continues to Delight
March 29, 2010
NEW YORK (AdAge.com) -- Twinkies have inspired love, curiosity and criticism, not to mention a cookbook, campaign reform and plenty of urban legends in the 80 years since James A. Dewar created them.
The Most Influential Brands of 2090
March 29, 2010
Apparently "Media Guy" Grandpa Simon wrote a lot of so-called listicles. So when Ad Age asked me to come up with a list of some of the most influential brands of 2090 -- and to look back at where they were 80 years ago (if they were even around back then) -- I jumped at the chance.
Up in Smoke: Documents From the Annals of Tobacco Marketing
March 29, 2010
CHICAGO (AdAge.com) -- Advertising Age's 80th anniversary report includes three major tobacco-related events. Here is a sampling of documents related to those events.
80 Years Later, Ad Age Still Lighting the Way
March 29, 2010
What do I like most about my favorite publication's 80th birthday? It's that we've renewed our ties with young people through the academic community.
Preparing Us All for the Next 80 Years
March 29, 2010
As Ad Age celebrates 80 years, I'm reminded of a question people often asked at the end of 2007 when I became publisher and Ad Age was just a spry 77: What did I want to accomplish in the next five years?
