Big In Print
AAAA Conference 2010
Carol Bartz Wants Yahoo to Move Faster
March 10, 2010
NEW YORK (AdAge.com) -- In this video report, Yahoo CEO Carol Bartz talks to Ad Age executive editor Abbey Klaassen about her biggest frustrations during her first year running the iconic web company.
Something Short of Transformational: 4A's Confab Light on Issues
March 08, 2010
NEW YORK (AdAge.com) -- It often takes a risk to transform something steeped in history and tradition. And it doesn't always work out -- at least on the first attempt. Such was the case with last week's 4A's Transformation conference in San Francisco.
Yahoo Set to Open Checkbook for Audience, Technologies
March 04, 2010
SAN FRANCISCO (AdAge.com) -- Yahoo's CEO, Carol Bartz, had words of thanks for the advertising industry as she spoke earlier this week at the 4A's Transformation Conference -- thanks for its support the Yahoo-Microsoft search deal that recently won regulatory approval in the U.S. and Europe.
Video From the 4A's Conference
March 03, 2010
Ad Age was in San Francisco this week to cover the 4A's leadership and media conference, dubbed "Transformation 2010." And many of the execs who took the stage at the annual confab of the American Association of Advertising Agencies touched on all matter of transformation -- of media, of marketing and of the industry as a whole. Here are three video clips from the conference.
Tobaccowala Tells 4A's Industry Has to Shell Out for Top Talent
March 02, 2010
SAN FRANCISCO (AdAge.com) -- On Monday at the 4A's, Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe's VivaKi, delivered a swift kick in the pants to an industry already hurting: Yes, technology has and will continue to change your business, but stop your whining. Young, hungry talent can transform this business, but you're going to have to pay for it.
Nick Brien Stresses Need for 'Marketing Innovation' at 4A's
March 02, 2010
SAN FRANCISCO (AdAge.com) -- In one of his last presentations as Worldwide CEO of Interpublic Group of Cos.' Mediabrands, Nick Brien, who succeeds John Dooner as head of McCann Worldgroup on April 1, gave an impassioned speech to a standing-room-only crowd at the 4A's conference, telling his audience that the world of new media calls for new types of marketing.
At 4A's, Comcast COO Quashes Rumors of NBC Move to Cable
March 02, 2010
SAN FRANCISCO (AdAge.com) -- Steve Burke, Comcast's chief operating officer and soon-to-be CEO of NBC Universal under its new majority owner, sat down with Medialink Chairman-CEO Michael Kassan at the 4A's Tuesday to talk a bit about what NBC will look like under the cable operator, and how the combined entity will be more advertiser-friendly.
4A's Now Ready to Lead, Association Chief Says
March 02, 2010
SAN FRANCISCO (AdAge.com) -- In her afternoon address to a nearly full ballroom, 4A's President-CEO Nancy Hill described an agency association that was transforming itself, not to mention its positions on some of the industry's most pressing issues, including the convergence of disciplines, diversity, compensation, new business, media measurement and industry regulation.
Advertisers' Conflicting Demands Squeeze Media Shops
March 01, 2010
SAN FRANCISCO (AdAge.com) -- The top challenge, or perhaps the top threat, to media agencies right now is the conflict between advertisers' simultaneous demands for ever-better results and ever-lower costs, Marc Goldstein told the 4A's leadership and media conference in San Francisco on Monday.
Arianna Huffington Preaches 4E's of Web Content at 4A's
March 01, 2010
SAN FRANCISCO (AdAge.com) -- Arianna Huffington was one of the first to grace the stage today at the 4A's leadership and media conference in San Francisco, dubbed "Transformation 2010."
