April 20, 2009
In this issue, we hope to break down the increasingly complex online advertising-network and -exchange ecosystem, looking at how the players operate, what innovations are on the horizon and where entrants are starting to find success.
April 20, 2009
NEW YORK (AdAge.com) -- The various elements and mechanisms that will make up the next-generation of the online-display-advertising ecosystem are beginning to fall into place.
April 20, 2009
NEW YORK (AdAge.com) -- The leading ad exchanges as well as some smaller independents are readying new capabilities that promise to shake up the market once again and, in the process, begin to fulfill the promise that display exchanges first hinted at.
April 20, 2009
NEW YORK (AdAge.com) -- New companies and platforms are focusing on optimizing a publisher's online ad yield -- and they use the same types of sophisticated platforms and algorithms that are squeezing publishers on the other side of the equation.
April 20, 2009
NEW YORK (AdAge.com) -- Emerging "demand-side" ad exchanges and networks show agencies asserting their power -- and boosting their slice of the display-market pie.
April 20, 2009
All of the large holding companies are making some sort of play in demand-side ad networks. Here's a look into what they're up to.
April 20, 2009
NEW YORK (AdAge.com) -- Could data about impressions -- rather than impressions themselves -- be the real winner as the online-display industry moves toward an exchange model?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
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This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
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