Big In Print
Ad Network & Exchange Guide 2009
Editor's Letter
April 20, 2009
In this issue, we hope to break down the increasingly complex online advertising-network and -exchange ecosystem, looking at how the players operate, what innovations are on the horizon and where entrants are starting to find success.
What to Expect From the Next Gen of Digital Display
April 20, 2009
NEW YORK (AdAge.com) -- The various elements and mechanisms that will make up the next-generation of the online-display-advertising ecosystem are beginning to fall into place.
Why Ad Exchanges Are Picking Up Steam Again
April 20, 2009
NEW YORK (AdAge.com) -- The leading ad exchanges as well as some smaller independents are readying new capabilities that promise to shake up the market once again and, in the process, begin to fulfill the promise that display exchanges first hinted at.
Help Is Here for Publishers Looking to Boost Ad Yield
April 20, 2009
NEW YORK (AdAge.com) -- New companies and platforms are focusing on optimizing a publisher's online ad yield -- and they use the same types of sophisticated platforms and algorithms that are squeezing publishers on the other side of the equation.
'Demand-Side' Networks Give Agencies a Boost in Display
April 20, 2009
NEW YORK (AdAge.com) -- Emerging "demand-side" ad exchanges and networks show agencies asserting their power -- and boosting their slice of the display-market pie.
A Closer Look at What Agencies Have in Store for Demand-Side Projects
April 20, 2009
All of the large holding companies are making some sort of play in demand-side ad networks. Here's a look into what they're up to.
Will Using Behavioral Data Lead to Smarter Ad Buys?
April 20, 2009
NEW YORK (AdAge.com) -- Could data about impressions -- rather than impressions themselves -- be the real winner as the online-display industry moves toward an exchange model?
