Big In Print
Advertising Week
Video: Scenes from Advertising Week 2011
October 07, 2011
As the eighth-annual Advertising Week draws to a close in New York, we look back at a few memorable moments that took place in Midtown this past week.
Pushing, Patience and Nonlinear Thinking: How to Succeed at Viral Video Now
October 07, 2011
Building a successful video virus requires more than clever creative, panelists said during an Advertising Week talk on Thursday entitled "The Viral Business: How Brands Can Create Online Video Hit Machines."
The Rewards and Pitfalls of Global Social-Media Campaigns
October 06, 2011
Social media is a key part of any marketing campaign these days, but a major challenge is sending messages out wide while still crafting appropriate messaging by region or country, executives speaking Thursday at Advertising Week said.
Advertising Week Tales: Client Tumbles Down Agency's Staircase
October 05, 2011
When a prospective client fell down the stairs during a review, Bernstein-Rein was all but certain they were out of the review.
Secret to Success This Electoral Cycle: Money, Data, Adaptability -- and a Narrative
October 04, 2011
With the 2012 electoral cycle already well underway, campaign managers overwhelmed by a wealth of new media options, thousands of bytes of data, billions of dollars in advertising spending and multiple third-party players should remember this: "Story telling in political advertising is more important than ever."
ANA Panel: How Not to Screw Up the Relationship Among Agencies, Marketers and Procurement
October 04, 2011
"One of the most important relationships in the marketing community is between the advertiser and the agency, and over the years we have consistently screwed that up," says ANA President-CEO Bob Liodice.
Are Magazines on the Verge of a 'Massive,' Facebook-Fueled Double Dip?
October 04, 2011
"Your livelihood is being threatened," NYU professor Scott Galloway told the American Magazine Conference on Tuesday. "Your industry is on the verge of a massive double dip." And the second dip will be fomented largely by Facebook.
Justin Timberlake Talks MySpace for Three Minutes in Advertising Week Pitch
October 04, 2011
Three months and $35 million later, Specific Media and Justin Timberlake are trying to convince the ad community that they can dust off the social-networking platform and make it relevant again.
To Reach Latino Voters, Forget Immigration Issue and Do Ads in Spanish
October 03, 2011
To capture the Hispanic vote, politicians need to forget their obsession with the immigration issue, remember that Latinos are important swing voters and advertise in Spanish, according to an Advertising Week panel called "Will Latinos Elect Our Next President?"
Yahoo and ABC News Get a Little Cozier With Digital News Alliance
October 03, 2011
The deal gives ABCNews.com the reach of the still-giant Yahoo audience, while providing Yahoo with some broadcast star power and additional original newsgathering resources.
Forthcoming Tome 'Mad Women' Will Tell Other Side of the Story
October 03, 2011
Jane Maas tells Ad Age why women weren't taken seriously in the ad business in the '60s, why female copywriters wore hats and what isn't different about the Mad Women of today.
Hulu Gives More Choice Over Ads With 'Ad Swap'
October 03, 2011
We really don't know who's going to own Hulu at the end of the month, but that hasn't stopped the company from innovating on the ad side.
Facebook Unveils New Ad Unit, 'Insights' Tool
October 02, 2011
On the heels of a raft of changes for consumers, Facebook is unveiling a new type of advertising unit and measurement tool to help brands communicate better with users.
