October 07, 2011
As the eighth-annual Advertising Week draws to a close in New York, we look back at a few memorable moments that took place in Midtown this past week.
October 07, 2011
Building a successful video virus requires more than clever creative, panelists said during an Advertising Week talk on Thursday entitled "The Viral Business: How Brands Can Create Online Video Hit Machines."
October 06, 2011
Social media is a key part of any marketing campaign these days, but a major challenge is sending messages out wide while still crafting appropriate messaging by region or country, executives speaking Thursday at Advertising Week said.
October 05, 2011
When a prospective client fell down the stairs during a review, Bernstein-Rein was all but certain they were out of the review.
October 04, 2011
With the 2012 electoral cycle already well underway, campaign managers overwhelmed by a wealth of new media options, thousands of bytes of data, billions of dollars in advertising spending and multiple third-party players should remember this: "Story telling in political advertising is more important than ever."
October 04, 2011
"One of the most important relationships in the marketing community is between the advertiser and the agency, and over the years we have consistently screwed that up," says ANA President-CEO Bob Liodice.
October 04, 2011
"Your livelihood is being threatened," NYU professor Scott Galloway told the American Magazine Conference on Tuesday. "Your industry is on the verge of a massive double dip." And the second dip will be fomented largely by Facebook.
October 04, 2011
Three months and $35 million later, Specific Media and Justin Timberlake are trying to convince the ad community that they can dust off the social-networking platform and make it relevant again.
October 03, 2011
To capture the Hispanic vote, politicians need to forget their obsession with the immigration issue, remember that Latinos are important swing voters and advertise in Spanish, according to an Advertising Week panel called "Will Latinos Elect Our Next President?"
October 03, 2011
The deal gives ABCNews.com the reach of the still-giant Yahoo audience, while providing Yahoo with some broadcast star power and additional original newsgathering resources.
October 03, 2011
Jane Maas tells Ad Age why women weren't taken seriously in the ad business in the '60s, why female copywriters wore hats and what isn't different about the Mad Women of today.
October 03, 2011
We really don't know who's going to own Hulu at the end of the month, but that hasn't stopped the company from innovating on the ad side.
October 02, 2011
On the heels of a raft of changes for consumers, Facebook is unveiling a new type of advertising unit and measurement tool to help brands communicate better with users.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
