Big In Print
Advertising Week 2006
Video Highlights From Advertising Week
October 01, 2006
NEW YORK (AdAge.com) -- Advertising Age's videographer prowled the length of Manhattan each day of Advertising Week to capture the essence of what the event was all about. See the highlights.
Photos From Advertising Week
September 28, 2006
NEW YORK (AdAge.com) -- See photos ranging from the opening gala of Advertising Week and the great Martha Stewart-Andrew Robertson waffle off to Creativity magazine's NOSPOT event.
Advertising Week Pulls 'Em in for Booze, Schmooze
October 01, 2006
NEW YORK (AdAge.com) -- If nothing else, Advertising Week 2006 proved one thing: The open bar is the greatest promotional tool ever. One of the stated aims of the annual event is to boost employee morale, and it certainly mobilized large numbers of attendees to its panels, conferences and after-hours booze sessions. Even 4As Chairman-CEO O. Burtch Drake, in a rave about "the record attendance," noted that, "of course the free drinks helped."
And 2006's Best Ad Icon Is ... Col. Sanders
September 29, 2006
NEW YORK (AdAge.com) -- There were no fairy-tale characters, but you would've sworn the Queen of Hearts had said "Off with their heads!" backstage at the Hard Rock Café in Times Square at the finish of Advertising Week.
Tales of TV's Troubles Don't Faze Pro-Sports Commissioners
September 28, 2006
NEW YORK (AdAge.com) -- TV audiences are dwindling as other media, diversions and responsibilities fill our busy lives, but commissioners for three sports leagues that depend on TV revenue said today that they aren't worried.
Mark Cuban Is Waiting for YouTube to Get Sued
September 28, 2006
NEW YORK (AdAge.com) -- Mark Cuban was his usual opinionated and effusive self when he addressed an early-morning crowd at the TV Week Spotlight event during Advertising Week. Take his view on YouTube, which is that the video-sharing site made it big "because they had no problem with copyright laws. ... The minute YouTube gets sold there's going to be a deep pocket that gets sued."
When Engagement Isn't Enough
September 28, 2006
NEW YORK (AdAge.com) -- Print media has taken plenty of beatings, but a panel of ad buyers and publishers today said the business isn't dying -- it's just being redefined.
All Eyes on Viral Video (at Least With the Under-25 Set)
September 27, 2006
NEW YORK (AdAge.com) -- TV watching, moviegoing and music listening all took a backseat to the internet for Americans under 25 this year. So it's no surprise the viral video has made such a strong impact on the ad industry in recent months.
Office Comedy Short 'Tempbot' Snags Top No Spot Prize
September 27, 2006
NEW YORK (AdAge.com) -- Only in the advertising industry could Gwyneth Paltrow, Spike Jonze and a Los Angeles directing team known simply as Happy all compete for the same award.
Content Integration Works Better Before the Cameras Start Rolling
September 27, 2006
NEW YORK (AdAge.com) -- The earlier the better: If marketers partner up with Hollywood early in the development process, they'll see bigger results from branded entertainment. The statement is hardly new, but recent examples from both film and TV producers and their projects' promotional partners shed light on the value of pairing up before cameras start rolling.
NYC Official Slams Ad Agency Execs for Skipping Diversity Hearing
September 26, 2006
NEW YORK (AdAge.com) -- New York City Councilman Larry Seabrook blasted ad agencies who failed to show today for a public hearing on minority-owned media, saying they "ran like chickens with their asses plucked clean," and suggested a subpoena might compel them to do so in the future.
Advertising Week Session Stresses Direct Marketing Engagement
September 27, 2006
NEW YORK (AdAge.com) -- At a Direct Marketing Association panel yesterday at Advertising Week, Peter Gerber, former director-global corporate brand strategy and management at General Motors Corp., compared building brand loyalty to dating.
Modern Families Present Targeting Challenges to Marketers
September 26, 2006
NEW YORK (AdAge.com) -- Attention advertisers: Your target may not be who you think it is. And the audience is lot harder to reach. Thanks to portable media and multitasking behavior, the typical consumer packs an average of 43 hours worth of activity into a typical day.
Expect Less Mud to Be Flung in Political Ads
September 26, 2006
NEW YORK (AdAge.com) -- Cleaner political campaigns? Less mudslinging? Believe it. Expect kinder, gentler political ads from politicians' official campaigns in the coming months, said David Axelrod and Mark McKinnon, media advisers and strategists for the Democrats and Republicans, respectively.
A Rare Glimpse Into the Mind of John Wren at Advertising Week
September 26, 2006
NEW YORK (AdAge.com) -- The ad industry yesterday got a rare extended glimpse into the mind of John Wren when the Omnicom Group chief sat for an hour-long interview as part of Advertising Week.
NBC Chief: Nielsen Will Be Real Winner in Commercial Ratings
September 25, 2006
NEW YORK (AdAge.com) -- NBC Universal Chairman Bob Wright worries about the additional burden commercial ratings are going to place on broadcast networks when it comes to content over which they have no creative control.
CNET, Starcom Say They've Unlocked 13-34 Demo
September 25, 2006
NEW YORK (AdAge.com) -- They are 42 million strong, spend 1.5 hours daily on the internet and up to 21 hours weekly playing video games. They are also difficult to reach, but CNET Networks and Starcom MediaVest Group said they've discovered a new way to crack the elusive 13-to-34 market: through "brand sirens."
Martha Stewart (and Her Waffles) Kick Off Advertising Week
September 25, 2006
NEW YORK (AdAge.com) -- Advertising Week 2006 kicked off this morning with a breakfast hosted by Martha Stewart, who defeated Andrew Robertson, president-CEO at BBDO Worldwide, in an on-stage waffle-making competition.
A Runup to Advertising Week
September 21, 2006
NEW YORK (AdAge.com) -- Advertising Week is once again upon on us. And although the organizers are promising a tighter, better-organized affair than in years past, you'll still need help navigating an agenda that includes some 67 panels, conferences and official events. Herewith, Advertising Age's opinionated guide to the third annual Advertising Week.
Just Make It Stop: 4A's Hires PR Help
September 25, 2006
NEW YORK (AdAge.com) -- The American Association of Advertising Agencies has retained GolinHarris, a global PR firm that represents corporate heavyweights such as McDonald's and SC Johnson, to stave off "negative headlines" and burnish the advertising industry's reputation with reporters and other influencers.
