Big In Print
Advertising Week 2007
Ad Week Runs the Gamut From Causes to Cows
October 01, 2007
NEW YORK (AdAge.com) -- Attendance leaped nearly 50% for the fourth annual Advertising Week in New York as 60,000 creative and media professionals, according to organizers, descended on some 200 events spanning the city from Central Park to Tribeca and the Jacob Javitz Convention Center. This time around, content was heavily slanted toward social-cause marketing, with panel discussions exploring the marketing landscape as it relates to issues such as the environment, breast cancer and the genocide in Darfur.
No More Hyperbole-Filled Panels: How to Fix Ad Week
October 01, 2007
As another Advertising Week winds down, I'm left with the feeling that while advertising may be dying the slow, painful death everyone is talking about, it's entirely from self-inflicted wounds.
Video Highlights From Advertising Week
September 28, 2007
NEW YORK (AdAge.com) -- Looking back on the impact of her trial and prison time on her company's operations, Martha Stewart told an Advertising Week session on Thursday that "its no fun to be building so rapidly and beautifully and then have a halt to that growth." She referred to her court battle and five months in the federal prison at Alderson, W.Va., as "the legal chaos" that "affected my company when it really should have only affected me."
Industry Bigwigs Still Struggling to Define Agency Model of the Future
September 28, 2007
NEW YORK (AdAge.com) -- What will the agency model of the future look like? Heads of some of the biggest advertising agencies are still trying to figure that out, based on a panel discussion that took place during Advertising Week 2007. The session was moderated by New York Times columnist Stuart Elliott.
Microsoft Takes Over Times Square to Trumpet Gaming
September 27, 2007
NEW YORK (AdAge.com) -- Want to grab an advertiser's attention? Place an ad in Time Square. Microsoft commandeered two show screens to trumpet the power of in-game advertising during Advertising Week. The advertisement ran from 2 p.m. to 3 p.m. on video billboards located at two different corners and promoted Microsoft-owned groups: Massive Advertising, Microsoft Digital Advertising Solutions and Xbox.
Mobile Marketing Has Hurdles to Overcome
September 27, 2007
NEW YORK (AdAge.com) -- Mobile marketing is on the verge of breaking out in the U.S., but there are some real barriers to overcome first, said panelists at Ad Age's Digital Bites panel at Advertising Week today.
Making Strides in Diversifying the Workplace
September 27, 2007
NEW YORK (AdAge.com) -- Workplace diversity is a journey, not a destination, said the panelists at this year's American Advertising Federation's Diversity Achievement and Mosaic Awards.
Digital Will Continue to Reshape Media Agencies
September 26, 2007
NEW YORK (AdAge.com) -- Laura Desmond, CEO, Starcom MediaVest Group-the Americas, sees more digital ad spending in her very near future. By the end of 2008, she predicts digital will be the third-biggest ad expenditure at SMG, behind national and local TV.
Panel Extolls Virtues of Consumer-Generated Ads
September 26, 2007
NEW YORK (AdAge.com) -- The secret to a successful consumer-generated campaign is to ensure its use as part of a broader marketing strategy designed to increase engagement. That message was one of the themes during a panel discussion about the increasingly popular marketing strategy that took place as part of the fourth annual Advertising Week conference.
Cause-Marketing Panel Calls on Ad Industry to Help With Darfur
September 25, 2007
NEW YORK (AdAge.com) -- Actress Mira Sorvino is calling on advertising professionals to take social-cause marketing efforts to the next level and devise novel ways of helping mobilize the international community to end the genocide in Sudan's Darfur region.
Reading, 'Riting and ROI
September 24, 2007
NEW YORK (AdAge.com) -- Look out "Fame" -- the ad industry's getting its own themed school. Madison Ave. is set to lend its talents to the creation of a new Brooklyn-based high school dedicated to advertising and media education. Expected to open its doors in September 2008, organizers said the intent is to foster a relationship between minority youth and the ad industry, allowing students to explore careers in advertising and media while helping to promote diversity in the industry.
Ogilvy, Carat CEOs Clash on IAB Panel
September 24, 2007
NEW YORK (AdAge.com) -- Sparks were flying between Ogilvy North America co-CEO Carla Hendra and Carat Americas CEO David Verklin on the opening panel at IAB's Mixx Conference. And no, they weren't those kind of sparks.
Grey Wants to Set Green Example on Madison Ave.
September 11, 2007
NEW YORK (AdAge.com) -- Grey wants to turn the ad industry green. At a time when environmentalism is at the marketing forefront, the WPP Group agency is encouraging Madison Avenue to aggregate and share energy-saving strategies with its new "Green It Forward" initiative.
Advertising Week Could Do Worse Than Mimic Tap Project
August 13, 2007
Unicef's The Tap Project is a case study in what Advertising Week could and should become. Pick your favorite cause. Then imagine how Advertising Week might tackle that problem. Imagine what could happen if even a 10th of the most brilliant, creative minds in the industry subjugated ego for a day to come up with the strategy, communications architecture and collateral for a one-week campaign of unprecedented scale.
Advertising Week Execs: You Ain't Seen Nothing Yet
July 16, 2007
This year's Advertising Week will attempt to keep all the elements closely tied to a sense of social responsibility, particularly when it comes to the industry's own future. Aside from reprising the Ad Forum's global cause-related exhibition that made its debut in Cannes this year and honoring Product Red founder Bobby Shriver at the kickoff luncheon, case studies discussed throughout the week will include the Save Darfur campaign and General Electric Co.'s Ecomagination work.
Photo Highlights From Advertising Week: Day 2
September 26, 2007
NEW YORK (AdAge.com) -- Ad "Grandmasters" Jerry Shereshewsky, Michael Kassan, John Partilla, Mitch Kanner and Cleve Langton headlined a panel discussion during day two of Advertising Week. Meanwhile, actress and activist Mira Sorvino spoke at the Panasonic Ideas for Life "Saving Darfur" panel.
Photo Highlights From Advertising Week
September 25, 2007
NEW YORK (AdAge.com) -- The fourth annual Advertising Week moved into full swing yesterday, pulling thousands of executives from agencies and marketing companies into sessions that stretched from one end of Manhattan to the to the other. Here are some photo highlights of those events.
