Big In Print
Agency A-List
Agency of the Year McGarryBowen Proves Solid and Reliable Beat Fast and Furious
January 23, 2012
McGarryBowen is turning heads for solidly proficient work appreciated by its clients and a new-business record envied by nearly everyone in the industry. And with a staggering 60% growth in revenue in 2011 it's a clear pick for Ad Age's Agency of the Year.
Droga5 Is No. 2 on Ad Age's Agency A-List
January 23, 2012
The 5-year-old agency, with 120 employees and two offices, is sweeping awards shows and nabbing clients ranging from Amstel to Prudential with its avant-garde thinking.
BBDO Is No. 3 on Ad Age's Agency A-List
January 23, 2012
In 2011, BBDO won every global pitch it participated in and about two-thirds of its U.S. pitches. Revenue is up 15%, while globally, revenue has increased 18% to an estimated $2.4 billion.
Razorfish Is No. 4 on the Ad Age Agency A-List
January 23, 2012
Digital-agency acquisitions rarely result in the kind of success this shop has had since landing at Publicis Group in 2009.
72andSunny Is No. 5 on the Ad Age Agency A-List
January 23, 2012
72andSunny's approach is far more democratic than that of most agencies, and an understanding prevails that a great idea can come from anywhere, not just the creative department.
Alma Is No. 6 on Ad Age's Agency A-List
January 23, 2012
That knack for matching Hispanics' passion points with online efforts helped Alma's digital revenue soar 300% last year. Overall, revenue grew 10%. Last year alone, the agency succeeded at bringing home 10 new accounts.
Grey Is No. 7 on the Ad Age Agency A-List
January 23, 2012
The agency Jim Heekin walks into every morning is far different from the one he became head of in 2005. Then, Grey's New York headquarters could have been mistaken for a typical insurance company there was so little excitement at the WPP shop. That's no longer the case.
Edelman Is No. 8 on the Ad Age Agency A-List
January 23, 2012
Despite Edelman's massive size, its client-retention rate is second to none -- it lost only one top-50 retainer client in 2011, Burger King -- and its year-over-year growth and strong relationships can turn any shop, not just those in the PR space, green with envy.
Huge Is No. 9 on the Ad Age Agency A-List
January 23, 2012
By creating products that connect marketers and consumers, this Brooklyn digital shop is finally growing into its name.
Arnold Is No. 10 on the Ad Age Agency A-List
January 23, 2012
Our pick for Comeback Agency of the Year in 2010 has grown even stronger since then, boosted both by marquee clients such as Volvo and Ocean Spray, and a slew of new accounts, including Dell, Sanofi-Aventis, the Boston Bruins and Tribe hummus.
Ad Age's Agency A-List Issue: 10 Standout Shops
January 23, 2012
This crop of capable agencies represents those that were just shy of making the A-List, but still deserve kudos for their accomplishments -- be it a stellar new-business track record such as Translation's or Ogilvy's, or the ability to boast innovative work for hot new clients, like Evolution Bureau or Mullen.
Ad Age's Agency A-List Issue: 10 Agencies to Watch in 2012
January 23, 2012
From a tiny San Francisco boutique Muhtayzik-Hoffer to global digital agency Profero, these 10 shops are worth your attention in 2012.
Droga5 Is Creativity's Agency of the Year
January 23, 2012
Overall the work, from Prudential to Puma, was smart but a lot less showy, ultimately proving that even with quieter clients, Droga5 can still move the most massive mountains
OMD Is Ad Age's Media Agency of the Year
January 23, 2012
A robust new-business story is a traditional indicator of strength in the media-agency space, but the best shops couple that with a track record of innovative media strategies. OMD had both last year.
LatinWorks Is Ad Age's Multicultural Agency of the Year
January 23, 2012
As general-market shops seek Hispanic business, the agency has brought creativity to the growing Latino mainstream.
Bill Koenigsberg Is Ad Age's Agency A-List Executive of the Year
January 23, 2012
A fiercely independent innovator, Horizon's founder is a trusted, steady hand in a constantly shifting business.
TBWA Hakuhodo Is Ad Age's International Agency of the Year
January 23, 2012
In a profoundly sad year for the country, TBWA Hakuhodo created memorable and effective work based on the agency's motto, "Think Happy."
Organic Is Ad Age's Comeback Agency of the Year
January 23, 2012
Thanks to its resilience, Organic has earned new business from Kimberly-Clark, Nike, Visa, Walmart, which in total has replaced the $22 million Bank of America took away from the agency.
F/Nazca Saatchi & Saatchi Is Ad Age's International Agency of the Year Runner-up
January 23, 2012
Brazil's best agencies have a talent for creating work that taps into -- and becomes part of -- the country's rich popular culture. F/Nazca Saatchi & Saatchi and its Nike client took it a step further by transforming the 30 million fans of Sao Paulo soccer club Corinthians into an independent nation.
The Creativity A-List: The 10 Most Creative Shops of the Year
January 23, 2012
These are the year's creative standouts as selected by Creativity.
