Big In Print
Agency A-List 2008
Agency A-List
January 19, 2009
Welcome to Ad Age's Agency A-List, our look at the best marketing shops in 2008.
Agency of the Year: Crispin Porter & Bogusky
January 19, 2009
With a growing design operation, two thriving offices and successful relationships with massive brands like Coke, Crispin is once again the best agency in the land.
Agency A-List 2008: TBWA/Chiat/Day
January 19, 2009
Big and not even close to being bad, Lee Clow 's TBWA has become many marketers' favorite media artist.
Agency A-List: 2008: Goodby, Silverstein & Partners
January 19, 2009
With PR-friendly ideas that spread through culture like wildfire, Goodby has shown the top tier of agencies it's here to stay.
Agency A-List 2008: R/GA
January 19, 2009
Building online platforms, not ads, for marketers such as Nike and Nokia has helped R/GA become much more than a digital shop.
Agency A-List 2008: Tribal DDB
January 19, 2009
The loss of a longtime CEO was no problem for Tribal DDB, as it racked up lead-agency roles and continued its global boom.
Agency A-List 2008: Mindshare
January 19, 2009
Showing that a media agency can do more than just buy time, Mindshare was a content-creating powerhouse in 2008.
Agency A-List 2008: Martin Agency
January 19, 2009
With strong work for Walmart and Geico, Martin Agency is creating a new specialty: making marketers recession-proof.
Agency A-List 2008: Vidal Partnership
January 19, 2009
Having conquered the market for Hispanic ads, independent Vidal now has digital, branded content and product design in its sights.
Agency A-List 2008: Rapp
January 19, 2009
With brands getting better at using consumer data and demanding more ROI, direct-marketer Rapp is booming.
Agency A-List 2008: Deutsch
January 19, 2009
Now fully out of Donny's shadow, Deutsch has completed its turnaround, thanks to a red-hot Los Angeles office.
Agency A-List 2008: The Ones to Watch
January 19, 2009
Just off the A-List is this group of shops whose growth and creative performance was still something to behold.
TBWA Worldwide: How to Behave as a Network
January 19, 2009
Judging by the Visa win; its success in assembling a new agency to win Adidas' digital business; its respectable revenue growth (5%) in a tough climate; and its continued creative excellence in a number of international markets, TBWA has figured out how to behave as a network.
Tom Carroll: Account Guy Makes Good
January 19, 2009
Being good at a (highly paid) job as CEO of TBWA is just fulfilling a baseline requirement. What really set Tom Carroll apart last year was his commitment to improving the ad business when so many of his peers were too afraid to do so.
Dieste: Nissan Win, New Talent Lead to Turnaround
January 19, 2009
Dieste's remarkable comeback after a bad couple of years earned the Dallas-based shop the title of Multicultural Agency of the Year for 2008.
Lowe Lives: How an Agency Left Deathbed for Profits
January 19, 2009
Lowe's New York office has turned around under the leadership of Mark Wnek, and the network's hubs in emerging markets are booming.
