Big In Print
May 29, 2012
America's population is getting older, but the demographic shift varies widely by geography.
May 28, 2012
Despite more spending power than ever, increased vitality and a budding online presence, today's boomers still struggle for marketers' attention. What gives?
April 16, 2012
In this week's Ad Age we looked at what Network TV shows have the most skewed audiences in the segments we've been tracking through the American Consumer Project. This map is the cable counterpart.
April 16, 2012
We took data released last fall from a 25,000-household survey and analyzed the top first-run network shows that respondents said they had watched in the previous seven days.
March 26, 2012
A new Ad Age Insights and Modern Healthcare Insights report covers a wide range of topics, including prescription medications, herbal remedies, doctor visits, care-giving responsibilities and how consumers receive messages about those things.
April 09, 2012
Certain areas are more prone to certain kinds of illnesses. But more important is what the residents there do when they get sick.
March 05, 2012
It's hard for marketers to reach Montana farmer Dale. But brands have a new way to reach Dale, who's sure to check Facebook a couple of times a day.
February 07, 2012
In October, Ad Age began a yearlong look at the American Consumer. Working with Esri and the Patchwork Nation, we are tracking 11 households in 11 representative counties to examine the impact of demographic and economic change on consumer behavior. In this piece we introduce Rosemary and John in Howard County, Md. -- one of the most affluent counties in the U.S.
February 14, 2012
For the next year, Ad Age is following 11 households to examine consumer behavior. Meet Jennifer: She's a couple of years, and a couple of degrees, from being a soccer mom.
January 18, 2012
For the next year, Ad Age is following 11 households to examine consumer behavior. Meet Dale and Frankie, Boomer Farmers in Big Sky Country. Among the things they don't teach you in Marketing 101: The difference between farming and ranching (hint: moo), but if you want to understand the people who live in these counties, it helps to understand what they're facing each day.
January 16, 2012
Donating to the arts may not be as important as keeping the local church thriving, depending on what part of the country you ask. We offer some insight for those looking for the right cause to support.
January 03, 2012
In October, Ad Age began a yearlong look at the American Consumer. Working with Esri and the Patchwork Nation to examine the impact of demographic and economic change on consumer behavior, we're tracking 11 households in 11 representative counties. In this piece meet Basha, a preboomer on the go.
January 09, 2012
Ad Age is examining the impact of demographic and economic change on the American consumer, tracking 11 households in 11 counties over a year. Meet Alfredo, a Cuban immigrant struggling with the American Dream.
December 28, 2011
Ad Age is examining the impact of demographic and economic change on the American consumer, tracking 11 households in 11 counties over the next year. Meet Jay, a young teacher, student and salsa eater. He grew up poor, and while many of those in his community give back in the military, he stayed and gives back through teaching and coaching.
December 15, 2011
Ad Age is examining the impact of demographic and economic change on the American consumer, tracking 11 households in 11 counties over the next year. Meet Andrew, a millennial Latino with big aspirations.
December 06, 2011
For the next year, Ad Age is working with Esri and the Patchwork Nation to examine the impact of demographic and economic change on American consumers. We are tracking 11 households in 11 representative counties. In this piece we introduce one of those households. For more on the project and segments, see AdAge.com/consumer.
December 02, 2011
For the next year, Ad Age is working with Esri and the Patchwork Nation to examine demographic and economic changes in consumers by tracking households in 11 representative counties. Here is Liz's story.
October 17, 2011
Use these maps to find your county, what segments it falls under, and how it fared economically in the last decade.
December 05, 2011
Consumers are saving less again. And while that might not be great for their retirement accounts, it may be good news for marketers. Here's how people of different economic statuses are spending.
December 07, 2011
The tie between savings rates and credit card usage are hard to miss. When consumers are using their credit cards more and saving less that can make life a little easier for marketers.
Big Data is more than web tracking and social media.
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