November 14, 2011
For marketers, a question is: How do you move your product from a 'want' to a 'need' and then keep it from slipping back into a 'could live without'?
November 14, 2011
We look at how the various members of our American Consumer Project sample determine what a necessity is and how marketers can position their products as such at a time when every new item purchased is a trade-off for something else.
October 17, 2011
America's backbone is bending toward the breaking point. In the last decade, consumers overall cut spending 4.2% in 2010 dollars, the brunt of that was felt by the middle class, which slashed spending between 10% and 13%
October 17, 2011
Ad Age's Year-Long Look at the How Changing American Demographics and Economics Are Impacting Consumers and How We Reach Them
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
