November 15, 2010
NEW YORK (AdAge.com) -- Since Verizon Wireless launched its line of Droid phones, Google's entire Android smartphone platform has seen explosive growth.
November 15, 2010
NEW YORK (AdAge.com) -- Buoyed by Buick's success in China, GM transformed the brand and repositioned it for a different audience. As a result, Buick is the fastest-growing major automotive brand in the U.S.
November 15, 2010
NEW YORK (AdAge.com) -- Over the past year, the high-end Beats by Dr. Dre headphones, which cost anywhere from $99 to $450, have slowly started replacing the ubiquitous white ear buds sold with iPods.
November 15, 2010
CHICAGO (AdAge.com) -- Made in France, Cîroc vodka has what importer Diageo likes to call "liquid credentials" -- it is one of the first vodkas made from fine French grapes, mauzac blanc and ugni blanc, and it is distilled five times. But what really sets this brand apart are its street credentials.
November 15, 2010
NEW YORK (AdAge.com) -- It isn't easy to reinvent a 75-year-old company, especially with a product that people have deemed "ugly" and "disgusting," but that's exactly what Vibram has done in the past few years with its FiveFingers shoes brand.
November 15, 2010
NEW YORK (AdAge.com) -- After Conan O'Brien left the Peacock network altogether, instead of fading from view, his star -- and brand -- glimmers more brightly than ever, thanks in large part to an army of online fans and a savvy integrated marketing campaign to promote his new show on TBS, "Conan."
November 15, 2010
NEW YORK (AdAge.com) -- In most cases, being all things to all people is a recipe for disaster. In the case of Skechers, it's led to massive growth. In 2009, net sales were $1.4 billion. In 2010, the company is on track to grow sales by 30% to $2 billion, no easy feat for a mature company.
November 15, 2010
LOS ANGELES (AdAge.com) -- One year ago, Ad Age named Hyundai the 2009 Marketer of the Year. Hyundai kept rolling in 2010, with year-to-date U.S. sales jumping 21% (twice the industry's growth rate). Factor out fleet volume (such as rental fleets), and Hyundai's retail sales to consumers are up a whopping 29%.
November 15, 2010
NEW YORK (AdAge.com) -- Few retail stores can say they also serve as theme parks, summer camps and community centers in their regions, but Bass Pro Shops has made itself an exception.
November 15, 2010
CHICAGO (AdAge.com) -- Ford Motor Co. was Ad Age's 2010 Marketer of the Year, so it was an easy call to name Ford one of America's Hottest Brands. But Ford's turnaround is a complex story of doing many things right: an appealing product; high quality, innovative marketing; gutsy financial moves; and a focus on the company's core brand.
November 15, 2010
NEW YORK (AdAge.com) -- Everyone's going gaga for Groupon. In less than a year, the Chicago-based company has swelled from 3 million subscribers in the U.S. to 25 million subscribers in nearly 30 countries around the world, including Mexico, Brazil, Japan, Russia and Argentina.
November 15, 2010
CHICAGO (AdAge.com) -- For Dos Equis importer Heineken USA, "The Most Interesting Man in the World" campaign has meant big sales at a time when other beers are struggling to battle the headwinds of a recession and competition from smaller craft brewers.
November 15, 2010
NEW YORK (AdAge.com) -- Burberry, under Chief Creative Officer Christopher Bailey, stands out all the more as one of the brands that has been a beacon of what's possible in the fashion realm.
November 15, 2010
CHICAGO (AdAge.com) -- Dale's Pale Ale, which first made as a home brew by Mr. Katechis while in college, is one of the hottest beers in the sizzling craft category.
November 15, 2010
BATAVIA, Ohio (AdAge.com) -- Recession and oil spills are certainly bad, but they've ultimately helped sell Procter & Gamble Co.'s Dawn dish soap in the past year as the brand that combined innovation, value messaging and doing good to do very well for itself.
November 15, 2010
CHICAGO (AdAge.com) -- With its slick packaging, innovative flavors and highly produced ads, Wm. Wrigley Jr. Co.'s 5 gum continues to gain momentum in the sugarless-gum category.
November 15, 2010
BATAVIA, Ohio (AdAge.com) -- Alberto-Culver Co.'s Tresemmé was the only mid-tier value brand among major entrants to gain share in U.S. shampoo, conditioner and styling alike last year.
November 15, 2010
CHICAGO (AdAge.com) -- In a salty-sweet combo, M&M's Pretzel Chocolate Candies debuted in May, and their instant popularity has helped candy giant Mars post impressive sales gains for the M&M's brand.
November 15, 2010
NEW YORK (AdAge.com) -- For a young-adult novel to find "Harry Potter"-level success is a feat often attempted but rarely achieved over the past decade. (Anyone remember "A Series of Unfortunate Events"?) But if any teen-lit franchise shows the potential to reach the critical mass of teen-wizard and vampire proportions, it's Scholastic's "Hunger Games" series, which -- tellingly -- is about to get the film treatment.
November 15, 2010
YORK, Pa. (AdAge.com) -- From its launch in spring 2009, "Plants vs. Zombies" captured attention with its friendly-looking zombie attackers and funky plant weapons. Casual gamers and hard-core console players were both drawn to the game.
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