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More Photos From the ANA Masters of Marketing Conference
October 14, 2007
PHOENIX (AdAge.com) -- The Association of National Advertisers' annual Masters of Marketing conference is wrapping up at the Arizona Biltmore Resort & Spa. Our photographer was there to capture the panels, keynotes -- after-hours festivities.
Video Highlights From ANA Conference
October 14, 2007
PHOENIX (AdAge.com) -- The Association of National Advertisers' annual Masters of Marketing conference is wrapping up at the Arizona Biltmore Resort & Spa. Below are some video highlights from the event. See video of Al Gore, Anheuser-Busch's Bob Lachky, Microsoft's Steve Ballmer, AT&T's Wendy Clark, DDB's Chuck Brymer, McDonald's Mary Dillon, Clorox's Derek Gordon, Motorola's Casey Keller, Schwab's Becky Saeger, P&G's Jim Stengel and more.
Frustrated With Its Agencies, ConocoPhillips Keeps Trying Out Shops
October 15, 2007
PHOENIX (AdAge.com) -- Marketers have heard it all about the new digital world and the opportunities and challenges it presents. But many of those marketers attending last week's Association of National Advertisers conference said they were frustrated with their agencies' ability to help them figure out what to do next.
ANA 'Light Years Ahead' of Cookie-Cutter Conferences
October 15, 2007
PHOENIX (AdAge.com) -- Bob Liodice -- soft-spoken and considered even when center stage -- does not seem like a man who would be comfortable at the center of a rapidly changing industry. The former brand manager for Jell-O isn't an obvious frontman for serious self-examination in a business undergoing tremendous upheaval.
What Al Gore Didn't Say
October 13, 2007
PHOENIX (AdAge.com) -- In his first major address since winning the Nobel peace prize, Al Gore was more salesman than statesman. The climate-change champion, kicking off proceedings on the second day of the Association of National Advertisers conference here, spoke nary a word on matters environmental or political. He didn't even touch on his new status as Nobel laureate, instead sticking religiously to evangelizing his Current TV network.
Photos From the ANA Masters of Marketing Conference
October 12, 2007
PHOENIX (AdAge.com) -- The Association of National Advertisers' annual Masters of Marketing conference is under way at the Arizona Biltmore Resort & Spa. Our photographer was there to capture the panels, keynotes -- after-hours festivities.
Private Equity States Case to Marketers
October 13, 2007
PHOENIX (AdAge.com) -- For most marketers, the moment private-equity firms start knocking on your brand's door brings to mind dark days of cost-cutting and ruthless, short-term financial engineering with a blunt goal: to turn a company around and then flip it.
IPhone Was a 'Steroid' for AT&T's Rebranding Effort
October 12, 2007
PHOENIX (AdAge.com) -- AT&T has clearly benefited from the sale of 1 million iPhones since June: The launch of the Apple phone has given the telecom the lift its brand needed following its decision to drop the Cingular Wireless name and has helped show the world phone company was not your grandparent's AT&T.
Ballmer Makes His Pitch to Advertisers
October 12, 2007
PHOENIX (AdAge.com) -- Google owns the online ad space today, but Microsoft's betting on owning the future. Speaking to the 1,200 attendees in a packed ballroom at the Association of National Advertisers conference at the Arizona Biltmore Resort & Spa in Phoenix, Microsoft CEO Steve Ballmer's opening keynote pushed a long-range vision of the future at a time when most chief marketing officers' tenures last only two years.
A-B's Lachky Fires Salvo Toward Miller-Coors Venture
October 12, 2007
PHOENIX (AdAge.com) -- Anheuser-Busch advertising chief Bob Lachky came out firing today, not only at the brewer's biggest rival but also at A-B's most recent marketing flub, during the annual Association of National Advertisers Masters of Marketing conference here.
Motorola CMO Makes Sure Brand Evolves as Fast as Consumers Do
October 15, 2007
As chief marketing officer for Motorola, Kenneth C. "Casey" Keller Jr. faces stiff competition from Japanese manufacturers LG and Samsung, as well as smart-phone maker BlackBerry and that fellow Steve Jobs with his iPhone. But Mr. Keller also must defend against Motorola's chief rival, Nokia, which is morphing into an ad seller and a media company.
Home Depot CMO: We Need to 'Start All Over'
October 09, 2007
Roger W. Adams, senior VP-Chief Marketing Officer, Home Depot, is entering his second year as top marketer at the home-improvement retailer and is credited with bringing some much-needed stability to a CMO suite with a history of tumult. In advance of his speech at this year's Association of National Advertisers meeting, Mr. Adams spoke with Advertising Age reporter Mya Frazier.
Why Harrah's Opted to Roll Dice on $5 Billion Merger With Caesars
October 15, 2007
Kris Hart, VP-brand management for Harrah's Entertainment, recently oversaw the merger of two major players in the gaming world -- Harrah's and Caesars, which it bought for $5 billion -- creating the world's largest casino company. Ms. Hart's topic at this year's Association of National Advertisers' conference is brand and organization integration, and the quantitative customer research conducted before the historic merger.
Ballmer: We Have Tools to Be Ad 'Powerhouse'
October 15, 2007
Microsoft CEO Steve Ballmer expounded on "Technology -- Transforming the Marketing Landscape" before the Association of National Advertisers annual meeting last week. But as Microsoft embarks on a journey to cast itself as an ad giant (the company hopes that in the next decade advertising will account for as much as 25% of its business), he also spoke about the increasingly blurry lines between software and media and advertising and how Microsoft itself is a huge marketer, spending $3 billion on advertising.
Ballmer's Big Bet: Microsoft Will Be Ad Giant
October 08, 2007
NEW YORK (AdAge.com) -- Steve Ballmer has discovered the gospel of advertising -- again. And he'll need all his evangelical powers to convince the world's largest marketers at this week's Association of National Advertisers conference in Phoenix that this time, he means it.
