November 09, 2009
CHICAGO (AdAge.com) -- Get a bunch of longtime chief marketing officers in a room and you'll hear one thing for certain: lots and lots of questions about staying power. The Association of National Advertisers CMO Roundtable this past weekend was no exception. The group, comprised of Best Buy's Barry Judge, General Mills' Mark Addicks, Con Agra's Joan Chow and Fidelity Investment's Jim Speros, underscored the importance of transparency, relationship building and making sure you're right for the job in the first place.
November 09, 2009
PHOENIX (AdAge.com) -- If someone is going to lead the U.S. out of recession, the Association of National Advertisers made a case that it should be the marketers, trotting out a group of CMOs to detail how they've led major turnarounds or fueled record growth during the group's annual conference.
November 07, 2009
PHOENIX (AdAge.com) -- Viral videos were a hot topic at the Association of National Advertisers conference Saturday, from the record viewership of Evian's "skating baby" video from Euro RSCG to the rant of a fictional Kodak executive that heralded the turnaround of that storied brand.
November 06, 2009
PHOENIX (AdAge.com) -- The marketing at McDonald's is informed first and foremost by ethnic insights that shape the chain's marketing to African Americans, Asians and Hispanics. Then McDonald's lays those insights over work for the general market.
November 06, 2009
PHOENIX (AdAge.com) -- For an Association of National Advertisers that's been trying hard to elevate the role of marketers in business, Walmart Chief Marketing Officer Stephen Quinn delivered a welcome message: Marketing played the central role in a turnaround for what may well be the predominant marketer of the moment.
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