Bob Liodice's Top 10s

10 Industry Challenges Successful Marketers Have Overcome

10 Industry Challenges Successful Marketers Have Overcome

Over time marketing has faced countless challenges, be it from disruptive new technologies, consumer empowerment or ongoing advertiser trust issues. But the marketing community has continuously adapted to succeed and connect with consumers.

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10 Technological Advances Marketers Can't Live Without

10 Technological Advances Marketers Can't Live Without

This week, as the ANA hosts its inaugural Digital and Social Media Conference, we take a look at 10 technological advances that marketers of today and tomorrow cannot ignore.

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Ten Big Marketing Risks That Paid Off for Brands

Ten Big Marketing Risks That Paid Off for Brands

Marketers consistently push the envelope, hoping that novel ideas will yield stellar results for their brands. Here are 10 brands that took risks in their marketing practices and campaigns and proudly lived to tell about them.

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10 Companies With Social Responsibility at the Core

10 Companies With Social Responsibility at the Core

The following 10 companies stand out as prime examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses.

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10 Legal Moves That Changed Advertising

10 Legal Moves That Changed Advertising

For a preview of the "battles" to come, ANA looks to the past -- and, in particular, to 10 critical events in Washington and state legislatures that have dramatically shaped the marketing environment over the past 100 years.

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A Look Back at 10 Ideas That Changed the Marketing World

A Look Back at 10 Ideas That Changed the Marketing World

Looking back at some of the greatest innovations in marketing and advertising over the past 100 years, the creative brilliance of these ideas is obvious. Let these stories inspire today's marketers, who have so many new tools at their disposal, to set aside conventional thinking and become the marketing innovators of the next 100 years.

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10 Events That Transformed Marketing

10 Events That Transformed Marketing

Bob Liodice, president-CEO of the ANA, which turns 100 this year, offers 10 events from the last century that have effectively transformed the marketing landscape.

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