Book of Tens 2011

Most Influential Players in Marketing (But Who's No. 1?)

Ad Age has picked 10 industry leaders who are making an impact on the business of marketing, media and advertising. But you tell us which one is tops.

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Marketing Industry's 10 Biggest Stories of the Year

Marketing Industry's 10 Biggest Stories of the Year

From the Japanese earthquake to Pepsi ceding its longtime No. 2 soda spot to Diet Coke, the events that rocked the industry, and often the greater world, in 2011.

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Marketing Muck-Ups: The Biggest Follies of 2011

Marketing Muck-Ups: The Biggest Follies of 2011

What, your sneakers didn't make your butt look better? Your Target order didn't go through -- again? You don't say.

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The 10 Best Magazine Covers of 2011

The 10 Best Magazine Covers of 2011

These outstanding covers proved that sometimes there's nothing like the printed page to make a point.

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Advertising: The Year's 10 Most Killer Pieces of Creative

Advertising: The Year's 10 Most Killer Pieces of Creative

From Volkswagen's "The Force" to Ikea's brilliant Manland, Creativity picks its favorite work of the year.

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What We Shared: Top 10 Viral Advertising Campaigns of 2011

What We Shared: Top 10 Viral Advertising Campaigns of 2011

You know you clicked on these at least once. Visible Measures brings us the year's most-popular viral campaigns (excluding movie and game trailers), in order of views.

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Marketing's Biggest Social-Media Blunders of 2011

Marketing's Biggest Social-Media Blunders of 2011

This social-networking thing takes some finesse. From Anthony Weiner's indiscreet photo sessions to Ragu's off-base attempt at humor, the people and companies who blew it.

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The Year's Most Epic Media Feuds

The Year's Most Epic Media Feuds

From Bill Keller vs. Arianna Huffington to a sassy teen tweeter, the best battles of 2011.

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Like This, Follow That: It's the 10 Best Social-Media Campaigns of the Year

Like This, Follow That: It's the 10 Best Social-Media Campaigns of the Year

Did you love the way HBO hyped the Season 4 premiere of "True Blood" with that "Immortalize Yourself" Facebook app? So did we, along with nine other great social-media campaigns.

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Ten People the Marketing Industry Will Miss

Ten People the Marketing Industry Will Miss

Ad Age remembers those we lost in 2011.

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Ten Most Important Mobile Moments of the Year

Ten Most Important Mobile Moments of the Year

Mobile experienced quite a year in 2011. Ad Age breaks down the most important moments, from ad spending passing the $1 billion mark to the rise of smartphones.

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Top 10 Legal Issues for Marketers in the Coming Year

Whether it's FTC vs. CFPB or the ongoing saga of ICANN's quest to release hundreds of new top-level domans, the top legal issues for 2012 could have huge implications for the industry.

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Ten Issues Marketers Should Have on Their 2012 Agenda

Here are 10 issues marketers should adopt over the next year, from tapping into the power of personalization without creating a privacy scare to developing universal standards for brand valuation.

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Ten Marketing Books You Should Have Read

Ten Marketing Books You Should Have Read

These tomes told us how to make competitors irrelevant, how to brand ourselves and how to win the "zero moment of truth."

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Book of Tens: Stats That Mattered for Media and Marketing in 2011

This was meant to be a Book of Tens post for this week's issue, but since we in AdAgeStat-land are apparently numbers challenged -- oh, the irony -- and submitted 14 items, we got disqualified. It's your gain, however, as you get all 14 stats that mattered most in 2011.

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