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Cable TV 2009
Why Pay for Broadcast if You Can Get Kyra Sedgwick?
April 13, 2009
NEW YORK (AdAge.com) -- When it made its debut on June 13, 2005, TNT's "The Closer" had several distinctions. It was the Time Warner-owned cable network's first original drama since sci-fi series "Witchblade" ended in 2002. It starred Kyra Sedgwick, a popular actress who, one might think, would seem more at home on the big screen. And it drew just more than 7 million viewers, making it something of an oddity: a cable show that attracted a broadcast-caliber audience. These days, "The Closer" is the linchpin of something even bigger: the Turner entertainment channels' challenge to broadcasters including NBC, Fox and CBS.
History 2.0: More 'Ice Road Truckers,' Less Civil War
April 13, 2009
NEW YORK (AdAge.com) -- As recently as three years ago, the History Channel could politely be referred to as your grandfather's network, with enough Civil War documentaries and World War II veteran profiles to put anyone under the age of 60 to sleep. But in 2009, the network became a surprise destination for young men, and routinely beats its biggest competitor, Discovery Channel, on the strength of shows such as "Ice Road Truckers," "Ax Men" and "Life After People."
Shifting Sands of Cable-News Landscape Leave Fox on Top
April 13, 2009
NEW YORK (AdAge.com) -- Electing a Democrat to the White House didn't usher in quite the ideological shift in cable-news ratings that played out when Fox surpassed CNN after Sept. 11, during the first term of the Bush administration. What the election seems to be proving, however, is that a strong viewpoint has never been more important to cable news.
Top-Tier Cable Networks Set to Take on Broadcast
April 13, 2009
NEW YORK (AdAge.com) -- There's little reason to smile during these troubled financial times, but certain cable programmers might soon show their pearly whites. Top-tier cable outlets are poised to do relatively well in this year's upfront TV market negotiations, which many buyers suggest will be onerous and protracted.
Multiplatform Views? Yeah, We Can Do That
April 13, 2009
NEW YORK (AdAge.com) -- When Erik Flannigan began his role as Comedy Central's senior VP-digital media in December 2006, he faced the same conundrum all cable networks were grappling with: how to distribute and monetize his programming in a post-YouTube era.
Addressable Ads Are Here; Who's Ready?
April 13, 2009
NEW YORK (AdAge.com) -- Advertisers and agencies have asked for more-relevant TV advertising platforms for years, whether it's addressing two different versions of the same ad to different household-income levels or adding interactive capabilities. Now that such technologies are finally available on a national basis, this could be the first upfront where buyers and networks negotiate a different kind of TV ad model.
