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Cable TV 2010
With Scatter Market Booming, Media Cos. Bullish on Upfront
April 12, 2010
NEW YORK (AdAge.com) -- An emerging economy and a healthy scatter market have cable executives licking their chops at the idea of being able to turn in a better performance in the upfront marketplace than they did during last year's brutal ad-selling session.
The Hub Set to Make Kid Cable Playground More Crowded
April 12, 2010
NEW YORK (AdAge.com) -- For years, the kids' cable upfront was a two-and-a-half player game, where advertisers could do the vast majority of their business with Nickelodeon, Cartoon Network and a few select shows on the subscriber-supported Disney Channel. But in 2010, marketers and audiences will have nearly double the opportunities at their fingertips as Discovery and Hasbro ready a new network, The Hub, for a fall launch, and Disney XD enters its second year as a growing destination among young boys.
Cable Nets Broadening Appeal While Sharpening Positioning
April 12, 2010
NEW YORK (AdAge.com) -- For decades, cable has touted itself as a vast collection of TV channels that caters to niche interests: over here, a channel for music fans; over there, an outlet for aficionados of reality programming, luxury living, outdoor adventure or tales of science fiction. But in recent months, TV viewers have seen any number of maneuvers that show how much harder it is to play narrowly in the world of the set-top box.
A Quiet Strategy for the Rebound of a Lifetime
April 12, 2010
LOS ANGELES (AdAge.com) -- Ad Age caught up with the AETN CEO Abbe Raven on the eve of A&E Networks' biggest combined upfront season yet to discuss her thoughts on branding, keeping reality programming relevant and digital distribution.
Scorecard: Were We Wrong or Almost Right on ITV?
April 12, 2010
LOS ANGELES (AdAge.com) -- Ad Age revisits three of our previous predictions on addressable advertising to see what went wrong, who's leading the charge now and what's working for some marketers.
