June 25, 2007
CANNES (AdAge.com) -- See 11 pages of photos from the Cannes Lions International Advertising Festival. Ad Age's roving photographers were on the prowl from the first opening of the Palais doors to the yacht parties, hotel dinners, debates, award ceremonies, pier parties, John Legend's concert, Al Gore's presentation and beach parties and other events that filled the rest of the week.
June 25, 2007
CANNES (AdAge.com) -- Cannes is changing. And if "Evolution" isn't indication enough, consider that for most of the week there was more excitement among delegates about the cyber, integrated and titanium categories than there was about film.
June 23, 2007
CANNES (AdAge.com) -- "Evolution," Ogilvy, Toronto's viral-video-turned-commercial that re-creates the multistep process of turning an average beauty into a billboard-worthy babe, earned the Film Grand Prix this year, bolstered by a controversial amount of support from the film jury. At the film press conference, one reporter asked the jurors, "Did you cheat to give Dove the Grand Prix?"
June 24, 2007
CANNES (AdAge.com) -- In a move that lionized the role of ad agencies as creators of big business ideas and even products, the judges handed the top Titanium and Integrated awards at Cannes to Crispin Porter & Bogusky's Xbox King Games for Burger King, and the Axe 3 campaign for Unilever by Vegaolmosponce, Buenos Aires.
June 25, 2007
Here's what we learned at the high-powered Cannes Debate panel on agency reinvention, which I moderated during last week's International Advertising Festival: next to nothing. Here's what that means: The ad business has a bigger problem than it realizes.
June 20, 2007
CANNES (AdAge.com) -- R/GA, New York, today won the Cyber Grand Prix for Nike Plus for best online advertising, and Unilever's "Evolution" by Ogilvy & Mather, Toronto, won the Grand Prix for best viral execution. The third Cyber Grand Prix, for best website, went to "Heidies," Diesel's spoof takeover of its site by two girls who supposedly hold a Diesel exec hostage, done by Aegis Group's Farfar, Stockholm.
June 22, 2007
CANNES (AdAge.com) -- This year Martin Sorrell didn't make it to Cannes, Maurice Levy planned to go to China instead, and John Wren left before DDB's big Friday night beach bash. But Vincent Bollore held his second annual Cannes press conference yesterday with a standing-room-only crowd, then chatted with journalists individually.
June 22, 2007
CANNES (AdAge.com) -- The theme of this year's Cannes Debate, moderated by Advertising Age publisher Scott Donaton, echoed a conversation being held at many conferences and in many boardrooms over the past year: "Now or Never: Reinventing the Agency Model."
June 22, 2007
CANNES -- The dawn sky was the color of a bruise, entirely appropriate given the state of people and things after 5 a.m. at the triangle of Gutter Bar, Hotel Martinez and the beach.
June 21, 2007
CANNES (AdAge.com) -- Saatchi & Saatchi's 17th annual New Directors Showcase opened with a poignant but fun-filled Bunraku-inspired performance that followed the journey of a new director as he sprouts his wings in the obstacle-laden advertising industry, facing giant puppet versions of the "big fat creative director," the "big beautiful client," as well as budget cuts personified as a flying samurai.
June 21, 2007
CANNES (AdAge.com) -- Finally, a respite. To get to the hills above Cannes -- aka Super-Cannes -- you take a taxicab up through a maze of winding, narrow, jasmine-scented roads. There sit villas of all shapes and sizes, both sprawling and small, many with big lush yards, swimming pools and spectacular views of the city below and the blue Mediterranean beyond, streaked white with the wakes of massive yachts.
June 20, 2007
CANNES (AdAge.com) -- A.G. Lafley finally has some of the creative awards he has been pining for. Procter & Gamble Co. campaigns were recognized today not only with the Press Grand Prix, but also with several Gold Lions as well.
June 20, 2007
CANNES (AdAge.com) -- The hunt was on for a transvestite bar someone had visited sometime or another. Information as to the exact whereabouts of Disco 7 were imprecise at best. That meant a bit of wandering down alleys that, in contrast to the constant foot traffic of La Croissette, were positively abandoned, until we arrived at a shabby little bar with a too-friendly bouncer.
June 19, 2007
CANNES (AdAge.com) -- It's become an annual franchise -- another year, more Radio Lions for Budweiser's "Real Men of Genius." But despite consecutive Grand Prix wins in 2005 and 2006, this year the campaign from DDB, Chicago, took home Gold, while "Hoedown," a two-minute rib-ticklin' foot-stomper for Snickers from Clemenger BBDO, Melbourne, earned top honors today on the strength of both its heavy entertainment value and brand message.
June 19, 2007
CANNES (AdAge.com) -- New Zealand picked up its second Grand Prix of the week today with a Media Lion winner for ASB Bank that introduced consumers to an electronic wallet linked to a bank account called Pago that lets users text money from one mobile phone to another.
June 19, 2007
CANNES (AdAge.com) -- The 2007 Outdoor Grand Prix went to a campaign that quite literally gave power to the people. Network BBDO, Johannesburg, today took home the top prize in outdoor for a solar-powered billboard for NedBank that provided some juice to local buildings.
June 19, 2007
CANNES (AdAge.com) -- Because Cannes has long played host to lavish celebrations of art (film) and art-like substances (porn and ads), it's easy to forget, amidst the expected glamor, a simple fact about this culture. The French, let's just agree, might know film and literature and wine, but they have a strange idea of what nightlife should be.
June 18, 2007
CANNES (AdAge.com) -- Shackleton, Madrid, walked away from the first night of awards at the weeklong Cannes Lions International Advertising Festival with the Grand Prix in Direct for Banco Gallego.
June 18, 2007
CANNES (AdAge.com) -- Promo Lions jury President Geraldo Rocha Azevedo of Neogama BBH in Brazil was looking for a grand idea and found it in Grand Prix winner "Bonded by Blood" for Adidas by TBWA/Whybin, Auckland.
June 18, 2007
CANNES (AdAge.com) -- Mid-afternoon on Sunday, the heavens dumped themselves in a short but powerful rain shower that flooded out my tiny balcony at the Majestic Barriere. The downpour dampened my hotel room's deep red carpets and what was left of my spirits.
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