Big In Print
Cannes 2008
Epoch Loses Lion Over Racy Penney Ad Controversy
June 26, 2008
NEW YORK (AdAge.com) -- The commotion over a lascivious fake ad created for JC Penney has cost the makers of the work the esteemed Bronze Lion it won in the film category in Cannes last week.
HBO 'Voyeur' Collaborator Calls Cannes Prizes Unfair
June 25, 2008
NEW YORK (AdAge.com) -- Last week in Cannes, BBDO's campaign for HBO brought home the Omnicom Group-owned agency and its creative chief, David Lubars, a lot of hardware. Now "Voyeur" is offering a tense look inside the often uncomfortable relationships between ad agencies and digital specialists when it comes to the question of who takes credit for award-winning work.
JC Penney Upset at Racy Cannes-Winning Ad
June 24, 2008
NEW YORK (AdAge.com) -- A racy viral ad created for JC Penney that took home a prestigious award from the Cannes Lions International Advertising Festival last week has been blasted by the client and ordered removed from circulation, with the retailer livid that the spot -- which gives the impression JC Penney condones teen sex -- was produced without its consent.
Cannes Begins to Wind Down, but the Drinks Keep Flowing
June 22, 2008
CANNES (AdAge.com) -- As judges at the Cannes ad festival Friday debated the film and titanium and integrated Grand Prix, others enjoyed sunsets by the pool, dancing at clubs and enjoy being young and having fun in the South of France. Ad Age photographer Sam Faulkner was there to document the goings-on.
Uniqlo, 'Halo' Take Top Titanium and Integrated Honors
June 21, 2008
CANNES (AdAge.com) -- A flashy widget and a wildly imaginative campaign built around a gorgeous film took top honors in the titanium and integrated category at the Cannes International Advertising Festival today.
It's a Tie: 'Halo,' 'Gorilla' Win Film Grand Prix
June 21, 2008
CANNES (AdAge.com) -- Old screens merged with new in the Cannes International Advertising Festival's Film category, with a first dual Grand Prix between Cadbury's "Gorilla" TV commercial and Microsoft's "Halo 3" web film campaign.
Cannes Topic du Jour: Google-Yahoo 'Love Affair'
June 20, 2008
CANNES (AdAge.com) -- At a seminar during the Cannes Lions International Advertising Festival on Friday, the big topic was the latest love affair to roil adland: the recently announced search hook-up between Google and Yahoo. WPP Group CEO Martin Sorrell, who moderated the "Cannes Debate" seminar, opened it up by asking panelists from both companies what's with their "new love affair."
'Advertiser of the Year' P&G's 'Scrimp and Splurge' Strategy
June 20, 2008
CANNES (AdAge.com) -- You might expect A.G. Lafley's current favorite ad to have something to do with soap. But the chairman-CEO of Procter & Gamble Co., the International Advertising Festival's Advertiser of the Year, instead picked Vespa's "Built for Love" from Dentsu, Toronto. In the ad, a hapless daredevil badly misses a stunt jump in his low-powered scooter but still gets the girl.
Cannes' Broader Film Category Attracts Innovative Work
June 20, 2008
CANNES (AdAge.com) -- For the first time, the Cannes Lions International Advertising Festival this year has opened the film category to all screens, and the film shortlist, published today, includes 33 entries that are neither TV nor cinema commercials.
Big Brands Are Doing More Than Winning Cannes Awards
June 20, 2008
When big companies win creative awards, it is good news for the advertising industry, because all these big companies are asking a lot more of their agencies. They are asking for much more creativity, and for deep and thorough integration. They expect our ideas to work effectively across a broad spectrum of communication channels: TV, internet, PR, CRM, special events, retail activation. What is needed is a strong central idea to connect all these different expressions. An idea that serves as a blueprint for the communication plan. An idea that gives a direction to everyone.
The Best Seat in Cannes: $25K Chair for Winners Only
June 20, 2008
CANNES (AdAge.com) -- Win a Lion at Cannes this year, and you'll be asked to sit in a chair made out of 300 dolls.
U.S. Perceived to Be Falling Behind in Cannes Quality
June 20, 2008
CANNES, France (AdAge.com) -- A widely held perception among attendees at this year's Cannes Lions International Advertising Festival is that creative work from U.S. agencies is just not up to the highest standards of the contest. In his report from Cannes, Ad Age Editor Jonah Bloom looks at the nationalistic aspects of the event as well as some of the latest award winners and top contenders for the big prizes ahead of the festival's climax.
Bollore Remains in the Driver's Seat (We're Not Talking About Aegis)
June 19, 2008
CANNES (AdAge.com) -- Making his annual appearance at the Cannes Lions International Advertising Festival today, Havas Chairman Vincent Bollore said he thinks the French ad network is in good shape to weather the global economic crisis he expects, and he's still interested in acquiring Aegis Group. But his real passion right now, he said, is an electric car his Bollore Group is launching next year.
Saatchi Remembers Arden, Toasts Fearlessness
June 19, 2008
CANNES (AdAge.com) -- Saatchi & Saatchi opened its 18th annual New Directors Showcase with tribute and tribulation. Worldwide Chief Creative Officer Bob Isherwood dedicated the event to the late Paul Arden, the longtime Saatchi creative leader who founded the show in 1991 and passed away in April. Mr. Isherwood called Mr. Arden the epitome of "fearless," this year's theme for the event.
Cranky Americans at Cannes: No Showers or Starbucks
June 19, 2008
CANNES, France (AdAge.com) -- Reporting from the beach, Ad Age Editor Jonah Bloom explains why some Americans with $3,000 hotel bills but no showers at the Cannes International Advertising Festival are a bit cranky about the whole thing. Meanwhile, HBO's "Voyeur" victories further underscore how the festival's rigid category system no longer fits the reality of today's advertising. But beyond that controversy, there are good reasons the the event remains one of the industry's most important gatherings.
Coke (Yes, Coke) Wins First Design Grand Prix
June 18, 2008
CANNES (AdAge.com) -- Coca-Cola made its mark on Cannes today, capturing the Grand Prix in the ad festival's inaugural design Lions. Coke and design firm Turner Duckworth, London and San Francisco, won the big prize for the brand's refreshed visual identity and packaging.
DDB South Africa Takes Press Grand Prix
June 18, 2008
CANNES (AdAge.com) -- DDB South Africa swept up the Grand Prix in the press category at the Cannes International Advertising Festival today for a cheeky campaign for Energizer batteries that jury president Craig Davis declared a powerful piece of work that "jumped off the page."
'Uniqlock' Wins Cyber Grand Prix, and 'Voyeur' Snags More Gold
June 18, 2008
CANNES (AdAge.com) -- At the 2008 Cannes cyber awards ceremony, "Uniqlock," for Japanese clothing retailer Uniqlo from Projector Tokyo, capped off its winning run on the awards circuit with a Grand Prix for best website/interactive campaign. Earlier in the season, the site also earned Best of Show at the One Show Interactive and a D&AD Black Pencil.
BBDO, New York, Wins Outdoor Grand Prix for 'Voyeur'
June 17, 2008
CANNES (AdAge.com) -- One of the year's biggest integrated campaigns, BBDO, New York's "Voyeur" project for HBO, picked up its second Grand Prix at the Cannes International Advertising Festival today in the outdoor category. "Voyeur" has now won two Grand Prix in as many days after scooping promotions honors yesterday.
Forsman & Bodenfors Snares Media Grand Prix
June 17, 2008
CANNES (AdAge.com) -- Forsman & Bodenfors and the Swedish agency's client, AMF Pension, today grabbed the Grand Prix in the media category at the Cannes Lions International Advertising Festival for an effort that persuaded young social-networking Swedes to see themselves as seniors in need of a pension plan.
