June 28, 2010
CANNES, France (AdAge.com) -- The Cannes Lions International Advertising Festival is rebounding from the global recession and emerging as an even more client-centric gathering focused more broadly on creativity and return on investment and less on narrow ad categories. So much so, in fact, that the event's organizers plotted the introduction of Cannes Lions effectiveness awards next year and floated the idea of changing the festival's name, likely dropping the word "advertising" to reflect the transition the festival, its attendees and the industry are going through.
July 01, 2010
In an interview with Advertising Age at the Cannes Lions International Advertising Festival, Mr. Pritchard explained why we should anticipate more multi-brand events from P&G, the necessity of corporate branding and the economic rationale for its changing agency model.
June 30, 2010
In a session at the International Advertising Festival in Cannes with WPP Group Chairman-CEO Martin Sorrell, Unilever Chief Marketing and Communications Officer Keith Weed vowed his company will double digital spending this year. In an interview with Advertising Age after his talk, Mr. Weed explained more about why he believes the company needs to do that.
June 26, 2010
CANNES, France (AdAge.com) -- Ad Age has asked several members of the advertising community gathered for the annual ad fest to document their days here in the South of France. Today it's Babs Rangaiah, vice president, global communications planning at Unilever.
June 26, 2010
CANNES, France (AdAge.com) -- At Cannes Lions 2010, Best Buy's Twelpforce earned the Titanium Grand Prix, and Nike's Livestrong campaign took home the integrated Grand Prix.
June 26, 2010
CANNES, France (AdAge.com) -- "The Gift," a visually stunning online film for Philips from DDB, London, RSA Films and director Carl Erik Rinsch, won the inaugural Grand Prix in the film-craft category at Cannes.
June 26, 2010
CANNES, France (AdAge.com) -- The Grand Prix for film at this year's Cannes Lions International Advertising Festival was awarded to a classic TV commercial for Old Spice, "The Man Your Man Could Smell Like" by Wieden & Kennedy, Portland, Ore., over two contenders from the areas of branded entertainment and online film. Wieden's Portland office took home three Grand Prix trophies this week at the advertising festival, the other two for Nike in the cyber and integrated contests.
June 26, 2010
CANNES, France (AdAge.com) -- At the Cannes Lions International Advertising Festival 2010, Ad Age is on the ground, documenting the awards and all that follows.
June 26, 2010
CANNES, France (AdAge.com) -- Ad Age has asked several members of the advertising community gathered for the annual ad fest to document their days here in the South of France. Today it's José Molla, co-founder and co-chief creative officer of La Comunidad.
June 25, 2010
CANNES, France (AdAge.com) -- Unilever will double spending on digital marketing this year, Chief Marketing Officer Keith Weed said in a seminar today at the International Advertising Festival, as the world's No. 2 advertiser looks to make its digital presence proportionate to the time people spend with digital media.
June 25, 2010
CANNES, France (AdAge.com) -- At the Cannes Lions International Advertising Festival 2010, Ad Age is on the ground, documenting the awards and all that follows.
June 25, 2010
CANNES, France (AdAge.com) -- Ad Age has asked several members of the advertising community gathered for the annual ad fest to document their days here in the South of France. For Wedesday, Salina Cole, the winner of our cover contest this year.
June 24, 2010
CANNES, France (AdAge.com) -- At the Cannes Lions International Advertising Festival 2010, Ad Age is on the ground, documenting the awards and all that follows.
June 24, 2010
CANNES, France (AdAge.com) -- Flip-flops and shorts are the usual daytime attire at the Cannes Lions International Advertising Festival, except for the 13 medieval monks who roamed the festival Thursday. Dressed in cowled robes, they entered the Palais des Festivals and silently prowled around the seminars and checked out the exhibitions of shortlisted work.
June 24, 2010
CANNES, France (AdAge.com) -- Johnson & Johnson is within weeks of finishing a global review of its digital roster, which could bring a major role for a group of winners likely to include R/GA.
June 24, 2010
CANNES, France (AdAge.com) -- To celebrate the 20th anniversary of its annual New Directors Showcase, Saatchi & Saatchi literally resurrected Paul Arden to introduce the event.
June 24, 2010
CANNES, France (AdAge.com) -- In the only Lions so far for the U.S. Hispanic market, Leo Burnett's Latino agency Lapiz won two Gold prizes this week at the Cannes Lions International Advertising Festival for a radio spot called "Battle" for Procter & Gamble's Bounty paper towels.
June 24, 2010
CANNES, France (AdAge.com) -- Ad Age has asked several members of the advertising community gathered for the annual ad fest to document their days here in the South of France. For Wedesday, Chloe Gottlieb, VP-exec creative director of interaction design at R/GA.
June 23, 2010
CANNES, France (AdAge.com) -- DDB Stockholm's "Fun Theory" effort for Volkswagen and Wieden & Kennedy's "Chalkbot" for Nike Livestrong earned Cyber Grand Prix, capping off a winning run on this year's awards circuit for both agencies and campaigns.
June 23, 2010
CANNES, France (AdAge.com) -- IQ Font, a project for Toyota from Happiness, Brussels, that brought together typography, design, advertising and technology, captured the design Grand Prix at the 57th annual Cannes Lions International Advertising Festival Wednesday.
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