Big In Print
June 28, 2011
After having a few days to debrief, here are some of my and my colleagues' observations on the 58th Cannes Lions International Festival of Creativity.
June 29, 2011
One piece of work winning in two different Cannes categories was a once-in-a-blue-moon thing. Today it's the norm. This is the reality that agencies and clients should consider when thinking about entering award shows.
June 25, 2011
"Write the Future," the blockbuster Nike spot that imagines the potential future of various soccer stars should they go on to win the World Cup, bested another athletics brand, Puma, whose "After Hours Athlete" emerged as the other frontrunner for the top prize.
June 25, 2011
The film jury crowned Droga 5's "After Hours Athlete" for Puma the winner not for one particular aspect of its production, but for the sum of its expertly executed parts.
June 25, 2011
By the time the integrated/titanium category rolls around at the end of the week, the winners' list -- topped by Grand Prix winner "Decode Jay-Z With Bing" by Droga 5 -- is a pretty familiar lineup of the greatest hits from earlier contests.
June 25, 2011
PepsiCo's U.K. potato chip subsidiary Walkers efforts to prove that a lunchtime sandwich becomes a more exciting meal when eaten with potato chips won the Grand Prix for the first creative effectiveness awards at Cannes.
June 25, 2011
Dario Straschnoy, president of Young & Rubicam in Argentina, emailed us about when on during the judging of Cannes' first creative effectiveness awards.
June 24, 2011
Unilever CEO Paul Polman is making big bets in global brand building. He told a Cannes crowd that the company will stick to increased ad spending despite the challenges.
June 24, 2011
We here at Ad Age cover a lot of the hardware that gets dished out at the South of France confab, but if there's a Lion for humor, creative vet Gerry Graf wins the Titanium for funny.
June 24, 2011
Cannes Debate moderator (and WPP chief) Martin Sorrell directed rather relaxed panelists James Murdoch and Jeffrey Katzenberg to touch on a range of topics, but for the creative and marketing execs who flock to the Cannes confab, the most thought-provoking theme to emerge from the talk was that a focus on financial stability can be the enemy of creativity.
June 23, 2011
On the third day of the Cannes Lions fest, Ad Age celebrated its global cover competition and the Grey Vietnam team that designed the winning cover for its Global Issue with a cocktail party at the Majestic Hotel.
June 23, 2011
At an event in Cannes, Interpublic CEO Michael Roth rolled an old clip: a vintage spot for Unilever's Lifebuoy soap in which Martha Stewart played a young married woman.
June 22, 2011
The Old Spice "Responses" campaign, Arcade Fire's "Wilderness Downtown" and Innovative Thunder's "Pay With a Tweet" earned top honors from the cyber jury, reflecting the diversity and maturity of the category as a whole.
June 22, 2011
China's determination to improve its creative standing in advertising paid off with the country's first Cannes Grand Prix, a press ad called "Heaven and Hell" for Samsonite luggage by JWT Shanghai.
June 22, 2011
Given this year's Design Grand Prix winner, hopefully what happens in Vegas won't stay in Vegas. Top honors went to "The Cosmopolitan Digital Experience," a multimedia digital effort that weaves storytelling into the exterior and interiors of a new Sin City hotel.
June 22, 2011
On day two at the Cannes Lions, radio, outdoor and media Grands Prixes were awarded, and we spotted Martha Stewart and Robert Redford on the scene.
June 22, 2011
Google has taken a lot of criticism for its failures in the social space, where others, such as Facebook, Twitter, Zynga and the now publicly traded LinkedIn, have seen their valuations soar.
June 22, 2011
The invitation-only council, which includes McCann Worldgroup CEO Nick Brien and Coca-Cola's Wendy Clark, is the latest of Facebook's efforts to work with agencies.
June 22, 2011
A few hundred women -- and some men, too -- gathered in a ballroom over a breakfast of fruit, cheese and eggs at the Majestic Barriere in Cannes to examine the trends and headwinds facing women in professional leadership at advertising and marketing companies around the world.
June 21, 2011
In a sign that emerging markets are winning more attention on the awards circuit, the Grand Prix in the media category went to a campaign out of South Korea by Cheil Worldwide.
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