June 26, 2012
WPP and Omnicom are trading accusations about fairness of the judging at the Cannes Lions ad festival and some are wondering if the holding company of the year award, which WPP won for the second consecutive year, is escalating the rivalry.
June 25, 2012
Coca-Cola's VP-Global Connections Ivan Pollard talked about Coca-Cola's wins at Cannes and why the diversity of work honored is important to the company.
June 25, 2012
Four U.S. Hispanic agencies picked up six Lions at the Cannes Lions International Festival of Creativity last week, with a particularly strong showing in radio, a category U.S. Latin shops often excel in.
June 25, 2012
More people at this year's event meant more chatter about what they did and didn't like at the festival, so we've rounded up the five hottest topics.
June 23, 2012
Fresh fast-food brand Chipotle and CAA Marketing added another Grand Prix to their collection of industry honors at the 2012 Cannes Lions International Festival of Creativity, for its animated film "Back to the Start."
June 23, 2012
The top award in the inaugural branded content and entertainment Lions went to Chipotle's Cultivate campaign, from CAA Marketing. The generous list of Gold and Silver winners illustrate the breadth of category.
June 23, 2012
In a very meta move, the 2012 Cannes International Advertising Festival Film Craft Jury bestowed the top honor on a spot with a storyline about, well, making films: 'Bear' for Canel Plus, out of BETC Euro RSCG, Paris.
June 23, 2012
One of the festival favorites, R/GA's Nike+ Fuelband, won the titanium Grand Prix at the Cannes Lions festival after picking up a Cyber Grand Prix earlier in the week. The Nike work was also awarded one of two integrated Gold Lions; there was no Grand Prix in the integrated category.
June 22, 2012
Client-agency presentations at Cannes are usually self-serving snoozefests. But the exchange between the global CMO of General Motors and the principal of Chevy's agency was anything but.
June 22, 2012
AT&T's marketing exec talks to Ad Age about what the company expects from weekly web series "Daybreak."
June 22, 2012
What's the secret to Mars winning so many advertising awards? CMO Bruce McColl said "we spend a lot of time sweating those ideas [that combine] a simple human truth with a compelling brand truth" to spread globally.
June 22, 2012
Five winners were honored for their category-busting ideas, while School of the Year went to Miami Ad School Hamburg.
June 22, 2012
If you spot Scott Donaton on the Riviera and he doesn't have a suntan, here's why: The Cannes jury he's on is busy exploring the future of branded content, and it goes way beyond traditional boundaries.
June 22, 2012
When Unilever launched its Sustainable Living Plan in late 2010, perhaps the most ambitious goal was to provide safe drinking water by 2020 to 500 million people. Now it's tapping Facebook's 900 million global users for help.
June 21, 2012
Check out pictures from our cocktail party in Cannes, where we celebrated the winners of this year's Global Cover Contest.
June 21, 2012
At Cannes, P&G Global Brand Building Officer Marc Pritchard argued for a reworking of mind-numbing complex creative briefs, an end to slavish reliance on copy-test scores and empowering marketing executives to say yes to big ideas.
June 21, 2012
Bill Clinton urged Cannes attendees to think big -- and said he loves DirecTV's ad campaign.
June 21, 2012
Army of flying robots opens this year's event, featuring a range of work from light to really, really dark
June 21, 2012
Barilla Group President Guido Barilla spoke with Ad Age about how the global company adjusts its marketing geographically, its expanding portfolio of products, its future plans with Mr. Banderas, and how he's been exploring the Cannes ad festival.
June 21, 2012
The Buenos Aires office of Saatchi & Saatchi has emerged as such a strong brand that the agency "Del Campo Saatchi & Saatchi" is opening in Spain later this month.
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