Big In Print
CES
Wrap-Up: Tech's Effect on Behavior Underscored at CES
January 16, 2012
As marketers descended on the Consumer Electronics Show in Las Vegas last week, so did Ad Age, with a breakfast panel focused on women and technology, an afternoon of programming on the intersection of creativity and tech, and reporters who talked trends over cocktails and craps.
Ad Age Staffers' Biggest Highlights and Takeaways From CES
January 16, 2012
Ad Age staffers went on tours of the show floor, complements of Group M, McCann Worldgroup, Shopper Sciences, Starcom MediaVest and AT&T. Here are the products, trends and technologies worth noting.
Lenovo's David Roman Talks About the Convergence of CES
January 16, 2012
David Roman talks to Ad Age about how Lenovo is especially global, how he hopes to show show 'the attitude' of the brand and why CES will remain important, tiresome taxi queues and all.
Soon Your TV Will Watch You, Too
January 13, 2012
Front-facing cameras are already everywhere on laptops, tablets and phones. If the Consumer Electronics Show was any indication, they're about to become ubiquitous on TVs as well.
Success of Products at CES Depends on How Well They're Marketed to Women
January 13, 2012
A panel of experts at Ad Age's CES event focused on women and technology discuss what at the show this year is most likely to appeal to women.
Why is Lowe's Exhibiting at CES?
January 13, 2012
The bustling Consumer Electronics Show included a few unusual suspects -- such as Lowe's and UnitedHealth, exemplifying how marketers of all strips are embracing service technology for their brands.
Five Key Things to Know About CES
January 12, 2012
The Convention Center is for pure technological sensory overload. Unless you're marketing consumer electronics products or are part of that value chain, it's not going to affect your job.
CMOs Explain Why They're Flocking to Vegas for CES
January 11, 2012
The merger of technology and marketing is well underway, part of the reason thousands of marketers and agency execs are descending in ever-greater numbers on the Consumer Electronics Show in Las Vegas.
CES Panel: Women Still an Afterthought to Most Tech Marketers
January 11, 2012
"Tech marketers traditionally focus on 25- to 40-year-old men, which is virtually everyone who comes to CES," said James McQuivey, principal analyst at Forrester Research.
Unilever's Keith Weed: We Must 'Get to the Future First'
January 11, 2012
Unilever is forming what it calls a Digital Advisory Board filled with outside execs to help the packaged-goods giant navigate the future.
The Daily Adds Android Version on Verizon-Marketed Tablets
January 10, 2012
Rupert Murdoch's swing-for-the-fences "iPad newspaper" has found a second home: Samsung's Galaxy Tab 10.1, whose owners won't be able to delete it. IPhone and Kindle versions are on the horizon.
Samsung, Hyundai: Next Sony, Honda?
January 10, 2012
South Korean brands are on the rise and have a well-earned reputation for quality. But will consumers ever feel the type of bond with them that they have felt with brands such as Apple, Sony or VW?
CES: LG Pushes Content to Sell Its New Phone
January 09, 2012
With hundreds of similar Android devices sure to flood the market this week, what's this one's big sell? Sports TV on your phone.
Yahoo Moves Into Original, Scripted Video With Tom Hanks 'Electric City'
January 09, 2012
This spring, Yahoo will be the exclusive home to a new, scripted, animated web series starring, and created by, Tom Hanks.
Samsung Becomes Latest Smart TV Maker to Target Ads to the Home Screen
January 09, 2012
In the future, more TV advertising may come from the people who make the appliance than those who transmit the shows.
Forget Cannes: CES Is the Place to Be and Be Seen
January 02, 2012
Soaking up the zeitgeist at the Consumer Electronics Show is part of the experience, and the real action happens off the exhibit floor, in suites at hotels like the Venetian, Wynn and Mandarin, restaurants, and boozy club parties.
What to Look for at This Year's CES and in 2012
January 02, 2012
Some years, the theme of the annual Consumer Electronics Show is new -- new brands, new technologies, new formats, new products -- and some years, the theme is "more." Expect 2012 to be one of the "more" years.
At CES, Connected TVs, Tablets and Smartphones Still Missing Key Content
January 10, 2011
LAS VEGAS (AdAge.com) -- While the gadget gods unfolded their latest wares for the Consumer Electronics Show's tech-obsessed masses, the underlying message of this year's event was something decidedly un-gadget-like: Media companies are back in the driver's seat.
Whatever 4G Means, the Ad Battle Has Begun
January 10, 2011
NEW YORK (AdAge.com) -- As more U.S. carriers hop on the 4G bandwagon, the definition of 4G becomes less and less clear. At this point, only two things are certain. One: Major carriers are using it as a marketing catchall term for faster service. And two: It's already leading to smack-talk and competitive ads reminiscent of the AT&T-Verizon map wars of 2009.
Geeks and Marketers Need to Talk -- or They'll Waste New Technology
January 07, 2011
LAS VEGAS (AdAge.com) -- Geeks and marketers have to make better partners of each other or risk wasting lots of time and money, a panel of heavy hitting marketers, agencies and technology experts said during a panel Friday at the Consumer Electronics Show.
