January 13, 2012
The bustling Consumer Electronics Show included a few unusual suspects -- such as Lowe's and UnitedHealth, exemplifying how marketers of all strips are embracing service technology for their brands.
January 12, 2012
The Convention Center is for pure technological sensory overload. Unless you're marketing consumer electronics products or are part of that value chain, it's not going to affect your job.
January 11, 2012
The merger of technology and marketing is well underway, part of the reason thousands of marketers and agency execs are descending in ever-greater numbers on the Consumer Electronics Show in Las Vegas.
January 11, 2012
"Tech marketers traditionally focus on 25- to 40-year-old men, which is virtually everyone who comes to CES," said James McQuivey, principal analyst at Forrester Research.
January 11, 2012
Unilever is forming what it calls a Digital Advisory Board filled with outside execs to help the packaged-goods giant navigate the future.
January 10, 2012
Rupert Murdoch's swing-for-the-fences "iPad newspaper" has found a second home: Samsung's Galaxy Tab 10.1, whose owners won't be able to delete it. IPhone and Kindle versions are on the horizon.
January 10, 2012
South Korean brands are on the rise and have a well-earned reputation for quality. But will consumers ever feel the type of bond with them that they have felt with brands such as Apple, Sony or VW?
January 09, 2012
With hundreds of similar Android devices sure to flood the market this week, what's this one's big sell? Sports TV on your phone.
January 09, 2012
This spring, Yahoo will be the exclusive home to a new, scripted, animated web series starring, and created by, Tom Hanks.
January 09, 2012
In the future, more TV advertising may come from the people who make the appliance than those who transmit the shows.
January 02, 2012
Soaking up the zeitgeist at the Consumer Electronics Show is part of the experience, and the real action happens off the exhibit floor, in suites at hotels like the Venetian, Wynn and Mandarin, restaurants, and boozy club parties.
January 02, 2012
Some years, the theme of the annual Consumer Electronics Show is new -- new brands, new technologies, new formats, new products -- and some years, the theme is "more." Expect 2012 to be one of the "more" years.
January 10, 2011
LAS VEGAS (AdAge.com) -- While the gadget gods unfolded their latest wares for the Consumer Electronics Show's tech-obsessed masses, the underlying message of this year's event was something decidedly un-gadget-like: Media companies are back in the driver's seat.
January 10, 2011
NEW YORK (AdAge.com) -- As more U.S. carriers hop on the 4G bandwagon, the definition of 4G becomes less and less clear. At this point, only two things are certain. One: Major carriers are using it as a marketing catchall term for faster service. And two: It's already leading to smack-talk and competitive ads reminiscent of the AT&T-Verizon map wars of 2009.
January 07, 2011
LAS VEGAS (AdAge.com) -- Geeks and marketers have to make better partners of each other or risk wasting lots of time and money, a panel of heavy hitting marketers, agencies and technology experts said during a panel Friday at the Consumer Electronics Show.
January 07, 2011
LAS VEGAS (AdAge.com) -- Ralph Santana, who became Samsung's new senior VP-CMO six months ago after coming from Pepsi, talked to Ad Age at the Consumer Electronics Show about the marketer's brand outlook for 2011, how it addresses consumer confusion over the vast array of products and its media strategy for the year.
January 07, 2011
If every consumer winds up buying a tablet, as countless exhibitors at this year's Consumer Electronics Show are clearing hoping, how are marketers going to reach this audience? Do you need to call a tablet marketing agency?
January 06, 2011
YORK, Pa. (AdAge.com) -- What a difference a year can make. At the Consumer Electronics Show last January, Microsoft CEO Steve Ballmer showed off a prototype of a Windows-based tablet. This year, more than 80 tablet devices will debut at CES. And for that we can thank Apple's iPad.
January 06, 2011
All these PCs, set-tops, consoles, tablets and phones are going to have plenty of bandwidth for us all to watch ever-increasing amounts of video, Verizon's CEO said during his Consumer Electronics Show keynote. But there's a problem, and to explain what that is, he brought out a surprise guest, Time Warner CEO Jeff Bewkes.
January 06, 2011
Two words were on everyone's lips yesterday at the Consumer Electronics Show when it came to tablet talk: Honeycomb and LTE, the next-generation, much faster network billed as "4G."
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