October 31, 2011
A 100-year timeline of Chevrolet advertising.
October 31, 2011
Chevrolet's ad executives were instrumental in campaigns that still resonate with consumers. Here, some of them, now retired from Chevy marketing, reflect on how the ideas developed.
October 31, 2011
In its 90 years as Chevrolet's advertising agency, Campbell-Ewald designed and executed some of the most dramatic ad campaigns in the history of American business.
October 31, 2011
A key to the Chevy Volt's marketing strategy has been targeting early adopters of new technology.
October 31, 2011
Jay Leno has a lot of vehicles -- more than 100 convertibles, cars and motorcycles. But the vehicle that plays the most active role in his daily life, getting him to and from the set of "The Tonight Show" is his Chevy Volt. Here's why.
October 31, 2011
Chevrolet was marketing itself through sports even before it officially became a brand.
October 31, 2011
U.S. consumers might find it hard to think of Chevrolet as a big brand in Thailand -- or in Brazil, China and Russia. But Chevrolets are sold in 130 countries, and the brand offers more than 70 nameplates globally. Chevrolet hit a global first-half sales record this year, selling 2.35 million units.
October 31, 2011
When it comes to fixing a place in American mass-culture lore, Chevrolet long ago asserted itself as the leader of the pack.
October 31, 2011
Jim Bernardin, 82 and retired since 1992, spent 35 years developing Chevy advertising for Campbell-Ewald.
October 31, 2011
The Volt is Chevy's most extreme attempt to give drivers a more fuel-efficient option -- and the brand's latest Motor Trend Car of the Year winner.
October 31, 2011
As the role of women has evolved from breadmakers to breadwinners, Chevy's ads have changed along with them.
October 31, 2011
Since the Chevy loss, Campbell-Ewald has had success winning small accounts. It has replaced about one-third of the Chevy business and, CEO Bill Ludwig said, is on pace with the three-year plan established after the loss.
October 31, 2011
"When you're selling 3 million widgets, that's one thing. But when you're selling 3 million cars and trucks, the effect it had on so many people's lives was incredible," says Jeff Hurlbert, Chevrolet marketing manager in the early 90s.
October 31, 2011
The 'Chevy Runs Deep' campaign has received lots of criticism. But the brand's execs say the push is doing exactly what General Motors and its agency, Goodby, Silverstein & Partners, intended: It's a campaign 'anchored on heritage, but not incumbent on heritage.'
October 31, 2011
Dannielle Hudler and helped shape Chevrolet's approach to women through advertising and with female-friendly innovations such as purse nets and fold-down trays.
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