July 23, 2012
The R3 General Manager has "helped me better understand the Chinese market," says the Publicis Groupe Global COO.
July 23, 2012
Vivian Chen is helping H&M build a foundation in China's second- and third-tier markets, where disposable income, and fashion sense, are still in the early stages.
July 23, 2012
Christine Xu, VP-marketing for McDonald's in China, brings a native's perspective to creating emotional links with consumers during a period of aggressive growth.
July 23, 2012
Sirena Liu helps ambitious Chinese brands place their products in Hollywood movies and American TV shows.
July 23, 2012
Cathy Huang helps Western companies retool their products for the Chinese market, or dream up new ones.
July 23, 2012
During her 11 years at IBM, Gill Zhou has become a role model for Chinese women in business.
July 23, 2012
Since arriving in Shanghai a year ago, Coca-Cola's Marina Palma has been struck by the speed at which things happen in China.
July 23, 2012
Demand has increased faster than knowledge about luxury brands in China, creating vast opportunities for PR professionals such as Elan Shou, managing director, China and senior VP at Ruder Finn.
July 23, 2012
Strolling through a Tiffany store in Shanghai or Beijing crystalizes just how quickly some Western trends have taken hold in China.
July 23, 2012
Through her new role as VP-digital marketing and e-commerce at Unilever China, Dorcas Lau is working to "drive the synergy of digital marketing and e-commerce."
July 23, 2012
Kraft's Haiyan Wang has a problem many marketers would envy. China offers so many growth opportunities that her toughest challenge is picking the right ones.
July 23, 2012
Sophia Ong helps brands navigate the complex ecosystem at internet giant Tencent.
July 23, 2012
A marketing campaign should unfold like a series of dates, said Melissa Bell, marketing director for Volkswagen Group Import in China. "You don't give away everything in the first moment. We want to build a long-term relationship."
July 23, 2012
OMP's May Tse Wing Yee is adept at winning business from Western agencies because she spent much of her career at them.
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