Big In Print
Couponing
Marketers: Beware the Coupon Mom
July 11, 2011
Meet Gina Lincicum, a typical, suburban all-American mom of three: average build and height; short, curly brown hair. And she's a marketer's worst nightmare.
How to Fill Your Pantry for Pennies? Yep, There's a Class for That
July 11, 2011
Gina Lincicum's latest effort to foil marketers' designs to pry more money out of consumers' strapped pocketbooks? Teaching couponing classes.
Coupons Are Hot, but Are They a Bargain for Brands?
July 11, 2011
Once marketing's redheaded stepchild, coupons are now more than ever in the public limelight and are arguably the hottest property in digital media. But at the end of the day, are they helping brands?
Flat-Out Greed Outweighs Savvy Frugality in TLC's 'Extreme Couponing'
July 11, 2011
Maybe I'd pick up some tips from these coupon ninjas. The only thing I picked up was a resolve never to become one of them.
Marketers Dialing Down Volume of Coupon Inserts
July 11, 2011
Instead of pumping up the volume, marketers are now trying to make their promotions go further by teaming up with stores -- which are happy to coordinate in an environment that has consumers visiting fewer stores each week.
Marketers Lure Consumers With Exclusive, Rare Offers
July 11, 2011
The definition of an "exclusive" coupon is a bit tough to nail down, though you're likely to be seeing more of them.
Retailers Start to Suffer Super-Couponer Fatigue
July 11, 2011
A new sport for deal-seeking consumers, extreme couponing can be more of a headache for supermarkets and other retailers, which have seen their couponing models turned sideways by pockets of usage that go far beyond normal patterns.
