July 11, 2011
Meet Gina Lincicum, a typical, suburban all-American mom of three: average build and height; short, curly brown hair. And she's a marketer's worst nightmare.
July 11, 2011
Gina Lincicum's latest effort to foil marketers' designs to pry more money out of consumers' strapped pocketbooks? Teaching couponing classes.
July 11, 2011
Once marketing's redheaded stepchild, coupons are now more than ever in the public limelight and are arguably the hottest property in digital media. But at the end of the day, are they helping brands?
July 11, 2011
Maybe I'd pick up some tips from these coupon ninjas. The only thing I picked up was a resolve never to become one of them.
July 11, 2011
Instead of pumping up the volume, marketers are now trying to make their promotions go further by teaming up with stores -- which are happy to coordinate in an environment that has consumers visiting fewer stores each week.
July 11, 2011
The definition of an "exclusive" coupon is a bit tough to nail down, though you're likely to be seeing more of them.
July 11, 2011
A new sport for deal-seeking consumers, extreme couponing can be more of a headache for supermarkets and other retailers, which have seen their couponing models turned sideways by pockets of usage that go far beyond normal patterns.
Big Data is more than web tracking and social media.
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