February 22, 2010
YORK, Pa. (AdAge.com) -- Netflix, the content-streaming brand that remade the DVD rental model, is poised to be a major disrupter in the entertainment landscape.
February 22, 2010
NEW YORK (AdAge.com) -- Mtn Dew put crowdsourcing into practice by allowing its most rabid fans to create a new version of a soda, even turning over the selection of a creative agency to the fans.
February 22, 2010
CHICAGO (AdAge.com) -- Let's get this straight right away: Social media should be held to the same criteria other marketing channels are: Did it move your business? It's done just that at Starbucks, which is a digital marketer worth watching.
February 22, 2010
NEW YORK (AdAge.com) -- Twelve months ago, YouTube was trying to shake off its pariah status among all but the most risk-taking marketers. Today? Well, just try buying the home page.
February 22, 2010
NEW YORK (AdAge.com) -- The Red Cross's Haiti fundraising example proved itself to be an exception to many previously held concerns about mobile commerce -- and showed the mobile phone can be one of the most powerful fundraising tools in history.
February 22, 2010
BATAVIA, Ohio (AdAge.com) -- Just 15 months ago, Procter & Gamble Co.'s top digital-advertising executive had some serious reservations about Facebook as a marketing tool. Now, the world's biggest marketer wants all of its brands to get a presence on social network this year.
February 22, 2010
LOS ANGELES (AdAge.com) -- As far as breakout musicians go, few artists have had quite the zero-awareness-to-ubiquity time-warp of Lady Gaga. And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product -- in her case, albums and digital singles.
February 22, 2010
NEW YORK (AdAge.com) -- Magazines have pushed aggressively to participate, experiment and hopefully make money from new digital opportunities.
February 22, 2010
NEW YORK (AdAge.com) -- Not only has Hasbro embraced technology as a means to improve, adapt and create new digitized products that work with its traditional cardboard-based brands, it's become an example to follow.
February 22, 2010
LOS ANGELES (AdAge.com) -- "Paranormal Activity" was a no-budget movie with nary a trailer or large-scale TV campaign to its credit that grossed $107.9 million and became the most profitable movie in Paramount's history.
April 13, 2010
NEW YORK (AdAge.com) -- So you want to be fast, agile and digital? Jason Fried suggests agencies take a page from his book.
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
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