Big In Print
Digital A-List 2010
How Netflix Stays Ahead of Shifting Consumer Behavior
February 22, 2010
YORK, Pa. (AdAge.com) -- Netflix, the content-streaming brand that remade the DVD rental model, is poised to be a major disrupter in the entertainment landscape.
Why Mtn Dew Let Skater Dudes Take Control of Its Marketing
February 22, 2010
NEW YORK (AdAge.com) -- Mtn Dew put crowdsourcing into practice by allowing its most rabid fans to create a new version of a soda, even turning over the selection of a creative agency to the fans.
Starbucks Gets Its Business Brewing Again With Social Media
February 22, 2010
CHICAGO (AdAge.com) -- Let's get this straight right away: Social media should be held to the same criteria other marketing channels are: Did it move your business? It's done just that at Starbucks, which is a digital marketer worth watching.
How YouTube Morphed Into a Movie-Marketing Darling
February 22, 2010
NEW YORK (AdAge.com) -- Twelve months ago, YouTube was trying to shake off its pariah status among all but the most risk-taking marketers. Today? Well, just try buying the home page.
Red Cross Delivers Real Mobile Results for a Real Emergency
February 22, 2010
NEW YORK (AdAge.com) -- The Red Cross's Haiti fundraising example proved itself to be an exception to many previously held concerns about mobile commerce -- and showed the mobile phone can be one of the most powerful fundraising tools in history.
Once Skeptics, Brands Drink the Facebook Kool-Aid
February 22, 2010
BATAVIA, Ohio (AdAge.com) -- Just 15 months ago, Procter & Gamble Co.'s top digital-advertising executive had some serious reservations about Facebook as a marketing tool. Now, the world's biggest marketer wants all of its brands to get a presence on social network this year.
Gaga, Oooh La La: Why the Lady Is the Ultimate Social Climber
February 22, 2010
LOS ANGELES (AdAge.com) -- As far as breakout musicians go, few artists have had quite the zero-awareness-to-ubiquity time-warp of Lady Gaga. And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product -- in her case, albums and digital singles.
App for That: Magazines Forge New Vision of Digital Future
February 22, 2010
NEW YORK (AdAge.com) -- Magazines have pushed aggressively to participate, experiment and hopefully make money from new digital opportunities.
Hasbro Moves Beyond Uproar to Create a New Web 'Monopoly'
February 22, 2010
NEW YORK (AdAge.com) -- Not only has Hasbro embraced technology as a means to improve, adapt and create new digitized products that work with its traditional cardboard-based brands, it's become an example to follow.
'Paranormal Activity' Wins by Listening to Fans' 'Demands'
February 22, 2010
LOS ANGELES (AdAge.com) -- "Paranormal Activity" was a no-budget movie with nary a trailer or large-scale TV campaign to its credit that grossed $107.9 million and became the most profitable movie in Paramount's history.
Fried Says 'Full-Service' Ad Agency a Meaningless Phrase
April 13, 2010
NEW YORK (AdAge.com) -- So you want to be fast, agile and digital? Jason Fried suggests agencies take a page from his book.
