Digital A-List 2012

Ad Age Digital A-List: Unilever

Ad Age Digital A-List: Unilever

Dove's "Evolution" video in 2006 got hundreds of millions of viral views and many creative awards. The parent's evolution has been a bit rockier, until now.

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Ad Age Digital A-List: YouTube

Ad Age Digital A-List: YouTube

Original-content channels mean transitioning "stars" and developing audiences -- you know, like regular TV.

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Ad Age Digital A-List: B-Reel

Ad Age Digital A-List: B-Reel

With commercial production shifting from film-only, this digital-focused shop is pushing the boundaries of creative.

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Ad Age Digital A-List: Buzzfeed

Ad Age Digital A-List: Buzzfeed

"Social advertising" play is luring marketers ranging from Pillsbury to K-Y. Now it hopes to build on last year's 100 campaigns to triple revenue -- again.

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Ad Age Digital List: HBO Go

Ad Age Digital List: HBO Go

HBO Go has become the standard-bearer for streaming TV, so much so that Netflix's Reed Hastings has called it his chief competitor.

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Ad Age Digital A-List: Louis C.K.

Ad Age Digital A-List: Louis C.K.

The comedian and star of "Louie" has demonstrated how far a talent can go with a smart digital presence and a few hundred thousand "spoiled idiots."

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Ad Age Digital A-List: Pinterest

Ad Age Digital A-List: Pinterest

Pinterest is the Jeremy Lin of social-media platforms, a phenomenon with an exponentially growing fan base that seemingly came from nowhere.

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Ad Age Digital A-List: Walmart

Ad Age Digital A-List: Walmart

Even a behemoth can build a responsive and adaptable system, though it helps to have a cool lab full of engineers in Silicon Valley.

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Ad Age Digital A-List: Windows Phone

Ad Age Digital A-List: Windows Phone

Microsoft didn't set out to make mobile software that looked dramatically different from Android or iPhone. But that's what happened when the it unwrapped all the content buried in apps.

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