Big In Print
Digital Conference 2010
BlackBerry's New Rule for Agencies: Work Together
April 22, 2010
NEW YORK (AdAge.com) -- Want to work with Research in Motion? Better learn to work with other agencies, whether creative, media, social or PR. Also, don't even think about offering them another analytics "dashboard."
Jim Farley: We Need a New Paradigm for Auto Marketing
April 21, 2010
NEW YORK (AdAge.com) -- With the upcoming launch of the 2011 Fiesta, Ford is changing its approach to marketing new models, and that includes turning its brand over to its fans online.
The World's Best Banner Ads (And Why They Worked)
April 19, 2010
NEW YORK (AdAge.com) -- What makes a great online display ad? Ashley Ringrose, co-founder of Soap Creative and curator of Bannerblog, has some ideas. Among them: A truly interactive ad must have an interactive idea. Entertain and involve the user and they will respond. That and be useful to consumers.
Lessons to Take Away From Marketing's Leading Innovators
April 19, 2010
NEW YORK (AdAge.com) -- Missed Ad Age's Digital Conference last week? Here are eight lessons you may not have gleaned from following the tweets.
Chat, Stats, Secrets About Twitter
April 19, 2010
NEW YORK (AdAge.com) -- It was the announcement heard 'round the digital ad world: Twitter revealed at Advertising Age's Digital Conference that it would be accepting sponsored tweets. Here is a roundup of what's been reported and what hasn't since then about Twitter's announced business model.
Photos From the Ad Age Digital Conference, Day 2
April 14, 2010
NEW YORK (AdAge.com) -- On the second and final day of Ad Age's annual Digital Conference, where leaders from the marketing world discuss how the latest industry trends affect their diverse businesses, views from the stage as attendees heard insights from Jim Farley, Colleen DeCourcy, Nathan Martin, Brad Jakeman, Jennifer Houston and Duncan Watts, among others.
Agency Collaboration More Important Than Expertise, Say Marketers
April 14, 2010
NEW YORK (AdAge.com) -- Marketers at the second day of Ad Age's Digital Conference said they could care less whether it's a digital or traditional shop that takes the lead on a marketing campaign, as long as they figure out how to orchestrate campaigns consistently and collaboratively.
Ford's Jim Farley Says Recession Was a Blessing for Digital
April 14, 2010
NEW YORK (AdAge.com) -- That severe nosedive the economy took wasn't all bad for Detroit. Jim Farley, group VP-global marketing at Ford Motor Co., told attendees at Advertising Age's Digital Conference today that it was actually the best thing for automotive marketing, especially on the digital front.
Yahoo Scientist Questions ROI of Kardashian's Sponsored Tweets
April 14, 2010
NEW YORK (AdAge.com) -- Stop paying Kim Kardashian $10,000 per tweet. That's the recommendation based on the work of Yahoo's principal research scientist Duncan Watts, who presented his findings at Advertising Age's Digital Conference today.
Dumenco on Why Apple Is 'the New Gorilla'
April 14, 2010
NEW YORK (AdAge.com) -- "I've seen the future and it's covered in greasy fingerprints," Simon Dumenco, Ad Age's Media Guy, told audiences at the Ad Age digital conference today. That reference, to the iPad, was used by Mr. Dumenco to point out Apple's tightening grip on its platforms as it transforms into a media company.
Photos From the Ad Age Digital Conference, Day 1
April 13, 2010
NEW YORK (AdAge.com) -- Ad Age on April 13 kicked off its annual Digital Conference, where leaders from the marketing world discuss how the latest industry trends affect their diverse businesses. See who was on stage and in attendance during the two-day event.
Fried Says 'Full-Service' Ad Agency a Meaningless Phrase
April 13, 2010
NEW YORK (AdAge.com) -- So you want to be fast, agile and digital? Jason Fried suggests agencies take a page from his book.
At a Crossroads Between Old and New, NPR Wins by Striking Balance
April 13, 2010
NEW YORK (AdAge.com) -- National Public Radio is walking a tightrope: Its business is built upon an old-fashioned mode of distributing information, but its embrace of digital channels, such as blogs and smartphone applications, has skyrocketed NPR's usership.
Bank of America to Spend Less on Traditional Outlets
April 13, 2010
NEW YORK (AdAge.com) -- In an effort to shore up its ailing brand, Bank of America is doubling spending on digital platforms, but as a result will be spending less on traditional outlets, namely TV and print.
Google's New Advertising Machine: the Bid Simulator
April 13, 2010
NEW YORK (AdAge.com) -- Google Chief Economist Hal Varian, who will discuss the online future of information and data as a speaker at Ad Age's Digital Conference today, talks about the value of auction pricing and audience measurement.
Twitter Has a Business Model: 'Promoted Tweets'
April 12, 2010
NEW YORK (AdAge.com) -- In the four years since Twitter launched, a question has hung over the micro-blog service: Can it ever make money? If so, how? Today, Twitter is providing an answer to both questions in the form of "promoted tweets," which will put ads on Twitter, first in search results and later in user feeds both on Twitter.com and the myriad third-party clients that access the service.
Who Owns Social, Anyway?
April 12, 2010
So, who the heck owns social? That's a tricky question, not only because every business stakeholder -- marketing, PR, IT, research, investor relations, media, consumer relations -- seems to have a piece of social baked into their new DNA and delivery road map, but also because its definition and scope keep getting pulled in new, arguably more complicated, directions.
