September 27, 2012
How to take location beyond Where am I? Where are you? and What's for lunch?
September 22, 2012
The marketers and tech execs who spoke at Ad Age's Digital Conference in San Francisco extolled digital not merely as another channel, but as a transformational force that requires brands to rethink their entire marketing strategy.
September 21, 2012
British Airways has seen its future, and it includes a customer-service experience transformed by data to create much more personal and convenient interactions with the brand.
September 21, 2012
Brands are trying to be more like political candidates. And political candidates are trying to be more like brands. On Twitter, at least.
September 20, 2012
Nokia learned a lesson in authenticity two weeks ago when tech blogs noticed that a demo video extolling the camera capabilities of the Lumia 920 phone was not shot by the phone but by a camera crew. At Ad Age's Digital Conference in San Francisco, its head of U.S. marketing confronted the issue head on.
September 20, 2012
Deals from brands that reward people for sharing on Facebook.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
