Big In Print
February 27, 2011
Quora, launched by a couple of former Facebook employees last summer, allows its users to ask questions of its growing community and answer the questions of others. A lot of tech folks are wondering whether it can become the next Twitter. Quora has a long way to go, but here's a guide for how to deal with the site in its relatively early days.
February 27, 2011
A "check-in" is when a mobile user whips out his smartphone, launches an app like Facebook, Foursquare or Gowalla, and taps a button to tell his friends: "I'm here!" We answer the rest of your questions about location-based services.
February 27, 2011
Employ these 10 tips and watch your Twitter following soar. And if you're ever inclined to tweet while drunk, revert to our bonus tip.
February 27, 2011
Ad Age answers your questions about social customer relationship management, or social CRM, one of the marketing world's latest favorite buzzwords.
February 27, 2011
Ad Age answers your questions on mobile payments, not to be confused with mobile commerce.
February 27, 2011
How do you slice and dice your target audience when buying an ad? Can I just target by audience without regard to the site? Or does context matter? We answer these and other questions when it comes to finding your audience online.
February 27, 2011
Ever since Wieden & Kennedy's body-wash campaign for Old Spice became a viral sensation with millions of views and a bump in product sales, brands have been clamoring to find their own success story. But it requires a lot more than a sexy spokesman and a catchy tagline. Here are 10 tips for making your branded video truly go viral.
February 27, 2011
The traditional definition of augmented reality, or AR, refers to the overlay of digital information on a live video feed. But there's a lot more to it. Here, we answer your digital-marketing questions about AR.
February 27, 2011
The now ubiquitous "like" button appears all over the web via Facebook Connect, but perhaps nowhere does it leverage more weight than on a brand's official Facebook page. But the number of people who like a brand doesn't directly translate to the number of impressions that a brand makes with its posts.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
